GHS-IMR organized Brandcraft, a Marketing summit wherein the experts from different industries, provided an insight into marketing& branding strategies. The 5th Brandcraft summit commenced on 19th Feb 2022 & 26th Feb 2022 with exuberant spirit & enthusiasm. This time it focused on different types of marketing to nurture & develop the brands from different industries, giving a competitive advantage to the firms with the theme of “Agile marketing in VUCA world”. Keeping in view the ongoing Covid precautions, the summit was conducted on the online platform.
The Day -1 (19th Feb 2022) of BrandCraft was embarked by Mr. Gaurav Jain, Senior General Manager, Business Head, Africa Cluster , Zydus Group , Ahmadabad who gave students an insight of the pharmaceutical Industry in India & in overseas describing his diverse roles from commercial operations to executive leadership along with the reliability of Parma industry on operational structure indicators that impact their success and willingness to compete with new marketing & sales system for the brands to sustain in future.
The next session was enlightened by the knowledge of Mr. Vishal Gautam, Senior Manager Sales Defense Business North and East for Bacardi India Pvt. Ltd on liquor marketing. He elaborated the students regarding the supply chain and their root to liquor market industry, along with the sale structure of the company. The students even got to know the insights of challenging market space and how companies and brands are responding to these challenges in the liquor market.
The concluding session on 19th Feb 2022 was conducted by Dr. Sumit Raghunath, GM Ad Sales, Dainik Jagran I next, The House of Jagran Prakashan Ltd. He deliberated on the varied modes of media, and differentiated between journalism & reporting in print, outdoor, as well as in audiovisual media. He drew a vivid picture for a better understanding of students in the evolution of the media industry during the VUCA time.
The opening session on Day 2 of Brandcraft (26th Feb 2022) was lead by Mr. Khalid Ahmed, Chief Brand Manager –MAK Lubricants, Bharat Petroleum Corporation Ltd., who introduced us to “BANI” for business agility along with the importance of customer & trend research to create strategies that changes the perception of the brand with the differentiation of products in rural & urban market.
The next session on 26th Feb was conducted by Mr. Rajesh Srivastava, Head, Marketing Communications, Nissan Motors, India.He deliberated on an entirely new concept & thoroughly explained the students regarding badgering, which means distinguishing according to the product name without making any change in the product. He discussed the cases of FORD Endeavour/Everest, TATA Tiago/Zippy Car and Kuga. He also explained the students about the optimized media planning for a starry eyed progress, ahead with an insight of market capture for electric vehicle.
The third session started with Mr. Shashank Tripathi, Head of Leasing, Z Square Mall. He explained the students about the leisure requirements along with zoning, where retail formats are constantly reinvented & the brand pool is enhanced to ensure sales, attracting new customers with a huge variety of products. He also threw light on the importance of Family entertainment centers generating huge revenue & discussed the strategies for sustaining a profitable business even during the times of pandemic.
In the next session Mr. Kamal Raza, a core hospitality professional, having a diverse experience of 24 years in QSR and currently associated with Intercontinental Hotel Group gave insights to the students in the field of hospitality Segments like FIT (free individual traveler), Leisure travel & MICE segment. He also explained the students about hotel working mix and Package designing according to the customer requirement giving major emphasis on AP packages, in house and Outhouse marketing for a better growth & development of the hospitality business.
During the session, students barraged the speakers with their queries which were well answered by them making the session interactive & evolving with the generation of new thought process in them.
All the esteemed speakers were awarded with the of Certificate of Appreciation & Vote of Thanks by Dr. Shekhar Trivedi, Convener, BrandCraft for widening the knowledge of the audience in the field of marketing & enhancing the understanding of business dynamics of students in an effective manner through their incredible knowledge, invaluable wisdom & experiences shared during the sessions.
