Faculty Detail

EDUCATION

Ph. D
M.B. A
LL. B

 

 

EXPERIENCE

Academic Experience (Teaching 20 years)

SPECIALIZATION

Branding, Advertising
Time Management

Dr. (Prof.) Rakesh Premi, is the former Campus Director LEEDS Metropolitan University, UK’s Indian Camps “LEEDS Met India”, Bhopal.

He is recipient of the prestigious “100 MOST INFLUENTIAL DIRECTOR of INDIA 2016” award by World Education Congress and is also a member of the ‘ADVISORY COUNCIL’ of WEC 2017,  “Shikshak Samman” facilitated by former HRD minister Shri Murli Manohar Joshi and also  received “Excellence in Education” award by Hon’ble Governor of UP Shri Ram Naik on behalf of GHS-IMR.

A renowned corporate trainer to nearly top twenty companies of India in the field of ‘Time management and Branding’, Dr. Premi brings with him an enormous experience of 35 Years.

His research papers in the field of branding have been published in many reputed journals and have two edited books to his credit. Also been a Keynote Speaker in many nationals & International conferences and seminars.

Awards

  • Recipient of prestigious “100 MOST INFLUENTIAL DIRECTOR of INDIA 2016” award by World Education Congress in 2016.
  • “Shikshak Samman” facilitated by former HRD minister Shri Murli Manohar Joshi and organized by Hindustan Times.
  • Received “Excellence in Education” award by Hon’ble Governor of UP Shri Ram Naik behalf of GHS-IMR.

Research Paper Publications

  • Premi Rakesh, “Brand Magic”, Indian Management, Volume 55, Issue 9, Page 85-87, September 2016.
  • Premi Rakesh, "Leveraging Employability", Business Standard, Pune and Chandigarh Edition, 25th September 2014.
  • Premi Rakesh, "Innovate or Evaporate", Education Times, Times of India, 7th April, page 3,2014.
  • Premi Rakesh, "Digitising Education", Education Times, Times of India,6th Jan, 2014.
  • Premi Rakesh, 'Branding Lord Bramha', "The Essence", Journal of Management Science & Research (ISSN: 2249-0132), Volume 2, Number 2, pg 6- 10, 2013
  • Premi Rakesh, “Mass Customization: Emerging Trends in Consumer Facilitation”, Journal of Human and Work Management (ISSN 2320- 8384), Volume 1, Number 1, pg. 43- 47 July, 2013.
  • Premi Rakesh, “Corporate Parenting”, Oorja (Journal of Management and IT, ISSN-0974-7869), Volume 11, Issue 1, pg. 42- 46, January- April 2013.
  • Premi Rakesh, “Midas Touch” (Effectiveness of celebrity endorsement) Oorja (Journal of Management and IT, ISSN-0974- 7869), Volume 8, Issue 2, 32-41, May- August 2010.
  • Premi Rakesh, ‘Marketing Moves (Book review of ‘Marketing moves’ by Philip Kotler, Dipak Jain and Suvit Maesincee), Amity Management Review, Volume 1, pg 55- 56,  July- December 2010
  • Premi Rakesh, ‘Entertainment V/S Infotainment’, Nirnay (ISSN: 0973- 8002), Volume 4, Number -1, 104- 108, January- June 2010
  • Premi Rakesh, “Brand Pushkar” (Destination Branding), Indian Journal of Marketing, (ISSN 0973- 8703, Index Copernicus Impact Value= 5.09), Volume 40, Issue: 2, 22-28, February 2010.
  • Premi Rakesh, “Cult Branding”, Journal of Motilal Rastogi School of Management (ISSN0974-4037), Volume 2, No. 1, 22-25, January 2009.  
  • Premi Rakesh, “Product Placement”, Prabandhan Guru, Journal of Shri Ram Group of Colleges, Volume-1, Issue-2, 42- 44, July- December 2008.
  • Premi Rakesh, “Time Management”, Nafa Nuksan (Daily Newspaper), page 10, October 28th,’2008.
  • Premi Rakesh, ‘The Bond of Survival (Ingredient Branding), ‘Oorja (Journal of Management and IT, ISSN-0974- 7869), Volume 6 Issue 3, 9-13, (2008).
  • Premi Rakesh, “Pidilite, not so light” (Case study) University Grant Commission, Maharshi Dayanand Saraswati University, Ajmer 2007.
Research Paper Presentations
  • Presented research paper on Brand Management [Celebrity endorsement] in the 37th Operational research society of India convention (ORSI) organized by IIM, Ahmedabad in January 2005.
  • Presented a paper titled “Brand Bramha” in Nirma International Conference 2007 “NICOM 2007” organized by Nirma Institute of Management, Ahmedabad.
  • Presented a research paper titled ‘Rolling Entrepreneur’ in the ‘3rd Biennial International Conference 2011, Jan. 22-23, 2011 organized by CESBM, MDS University, Ajmer
Research Projects Undertaken     

 

  • A training need analysis (TNA) was conducted independently in District Nagour for Rajasthan Police
  • A prestigious project of branding “Rajasthali” was undertaken and an in-depth study was conducted on handicraft artisans and weavers of Rajasthan for their upliftment and integrating them into main stream of the distribution channel of the trade.
  • Also part of a five-member team who was assigned the task of preparing a “HR Plan” for Rajasthan Police. The plan was prepared in nearly six months and was handed over to ADGP, Rajasthan Police, Dr. Devrajan and was appreciated.
  • A comprehensive study was conducted in the district of Ajmer, Bhilwara and Nagour to collect data for the project “Marketing of Police” which was jointly undertaken by Mr. Nand Kishore IG Ajmer and the undersigned.
Management Development Programmes (Corporate Training Experience)

S.No.

Name of the organization

Duration

1.

Parle Products Pvt. Ltd, Mumbai (manufacturers of Krackjack and Parle G biscuits}.

Since 2002

2.

Rajasthan Spinning and Weaving Mills LTD. (Mayur Suiting, LNJ group), Gulabpura, Bhilwara.

Since 2000

3.

Rajasthan Spinning and Weaving Mills Ltd., Ringus Unit.

Since 2006

4.

Shree Cement LTD, Bangur Nagar, Beawar.

Since 2000

5.

Ambuja Cement Rajasthan Ltd

Since 2000

6.

Birla Corporation Ltd [Birla cement works.]

Since 2001

7.

Mahindra& Mahindra Limited.

2006- 2008

8.

NABARD,

2005

9.

Life Insurance Corporation of India

Since 2004

10.

Confederation of Indian Industries [CII]

Since 2005

11.

Mewar Chamber of Commerce and Industry Bhilwara and Chittor Chapter.

2003

2002

12.

 MDS University Ajmer

Since 2005

13.

Rajasthan Police

Since 2004

14.

Ahmadabad Management Association (AMA), Ahmadabad

2005

15.

J.K Lakshmi Cement

2006

16.

Nafa Nuksan

Since 2005

17.

Hotel Clarks Amer, Jaipur.

Since 2007

18.

DIPR, DRDO (Defense Research Development Organization), New Delhi.

August 2011

Guest Faculty
  • IIM, Lucknow
  • Maulana Azad National Institute of Technology, Bhopal (MANIT)
  • Malviya National Institute of Technology, Jaipur. (MNIT)
Visiting Faculty
  • IIM Shillong