The Brand fiasco
Brand Morgue is the sub-event of the BrandCraft 2018 organized by GHS-IMR, Kanpur. It's a conference of students which aims at elucidating the frailty of the success of Brand Launches so that they learn the nuances and come out to be wiser.
The idea of Brand Morgue has been conceived to learn from the failures of those dead brands in a unique event, that will showcase the fiasco of the one's which went into oblivion.
The Brand Morgue has been created at GHS-IMR where the participating students would be contributing by the way of 'tell-tale' on a particular brand of their choice.
What can possibly kill a brand? Why is it that during the initial few years of its launch, a brand literally becomes the talk of the town and is flaunting itself on most billboards of the cities... then all of a sudden, it loses its charm and there are least chances of it being found in even the remotest of the shops?
What happened to the pagers which once were a status symbol? And the buff built Ambassador Cars, which were seen running on roads? Have you heard any news from BPL televisions since years? Looks like they all vanished into thin air! And what more? You didn't even realize!
The point is, there are many reasons why the above brands failed. Some even tried to make a comeback, only a few succeeded, but a large number of them still weren't able to make their way into the minds of the consumers. Brand Morgue will explore for the reasons.
Along with the presentation, the teams must also submit the actual pack of the product or alternatively take out a very fine print out of the pack/photo of the product (within 6” x 6” size). Forward this photo in advance at email@example.com so that we can make it display ready for the day, for you.
There shall be 1st, 2nd and 3rd Prizes for the presentations to student groups from a different institution. Certificates would be given to all the participating students.
Time: 2:30 pm Venue: GHS-IMR Campus, Kanpur
Sakshi Gupta (Phone No. 9580004434)
Khyati Kannodia (Phone No.8858519853)
Email Id: firstname.lastname@example.org
GHS-IMR, Kamla Nagar, Kanpur 208005 Ph: +91 512 2219071