In a highly competitive and globalized world, corporations are struggling to find a source of sustainable competitive advantage. Brands, the intangible resources are one of the resources that cannot be copied by competitors and thus they provide corporations a definite edge. Brand Craft – 3rd International Conference provides a platform to discuss the branding strategies, processes and practices to nurture brands that can catapult a brand into a competitive advantage for firms.

The conference aims to bring together brand consultants, practitioners and scholars to exchange ideas on making brands a competitive strength for firms.

Chief Guest & Keynote Speakers:

Chief Guest

Mr. Neeraj Ghaywan

Film Director - 'Masaan'

Keynote Speakers

Tripti Kappu Sharma

Film Maker

Itishree Agarwal
Brand & Marketing Manager
Dainik Jagran



Mr. Anurag Bajpai


Paarth Infra.

Mr. Akarshan Jaiswal

Copy Writer 

98.3 Radio Mirchi FM

Mr. Shashank Tripathi


Z- Square Mall

Mr. Siddhartha Dwivedi


Elli Lilli


Conference Patron: Shri Yadupati Singhania   CMD, JK Cement Ltd.

Conference Chairman: Dr. (Prof.) Rakesh Premi   Director, GHS-IMR, Kanpur

Conference Associate Chair: Dr. Shekhar Trivedi