In a highly competitive and globalized world, corporations are struggling to find a source of sustainable competitive advantage. Brands, the intangible resources are one of the resources that cannot be copied by competitors and thus they provide corporations a definite edge. Brand Craft – 3rd International Conference provides a platform to discuss the branding strategies, processes and practices to nurture brands that can catapult a brand into a competitive advantage for firms.
The conference aims to bring together brand consultants, practitioners and scholars to exchange ideas on making brands a competitive strength for firms.
Chief Guest & Keynote Speakers:
Chief Guest
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Mr. Neeraj Ghaywan Film Director - 'Masaan' |
Keynote Speakers
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Tripti Kappu Sharma Film Maker |
Itishree Agarwal |
Panellist
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Mr. Anurag Bajpai DGM Paarth Infra. |
Mr. Akarshan Jaiswal Copy Writer 98.3 Radio Mirchi FM |
Mr. Shashank Tripathi Manager Z- Square Mall |
Mr. Siddhartha Dwivedi ADM Elli Lilli |
Conference Patron: Shri Yadupati Singhania CMD, JK Cement Ltd.
Conference Chairman: Dr. (Prof.) Rakesh Premi Director, GHS-IMR, Kanpur
Conference Associate Chair: Dr. Shekhar Trivedi
