The Course for the PGDM program is spread over six terms, each term being of 11-12 weeks. The first three terms are essentially devoted to foundation courses, across core areas of management.
The course curriculum follows a well-designed course structure. During the first year, all students pursue the same course of study which enables them to build a firm foundation of management concepts and skills across all the key disciplines. In the final year, all students specialize in two electives of their choice from any area of the offered disciplines.
PGDM Programme is divided into 6 terms with 3 terms in both 1st & 2nd Year
The first year comprises 22 compulsory papers with Summer Internship in some organization for 2 months, after the end of III term. Normally a single course is 30 hrs. duration.
The second year has five compulsory papers and twelve papers of two elective areas. The Institute offers dual specialization where in students can take any two elective areas.
Electives offered by the Institute are:
|Code||PGP-I Trim I||Credits||Hrs. Of teaching|
|T-101||Organizational Behaviour I||3||30|
|T-102||Quantitative Techniques I||3||30|
|T-104||Business Ethics / Sustainable Development||3||30|
|T-107||Management Information System||2||20|
|T-108||Business Communication I||1||10|
|French language I (Non Credit)|
|(M 1)||Sales Management||3|
|(M 2)||Consumer Behaviour||3|
|(M 3)||Strategic Brand Management||3|
|(M 4)||Below the Line Promotions||3|
|(M 5)||Advertising Management||3|
|(M 6)||Marketing Analytics||3|
|(M 7)||Retail Management||3|
|(M 8)||Digital Marketing||3|
|(M 9)||Rural Marketing||3|
|(M 10)||B2B Marketing||3|