BRANDCRAFT 2024

Amidst the dynamic and ever-changing business landscape, cultivating a distinctive brand image has emerged as a crucial competitive tool.

Welcome to BrandCraft, an immersive conference dedicated to unravelling the art and science of brand building. Since its inception in 2014, BrandCraft has served as a guiding light through the intricacies of establishing unique brand associations, bringing together the brightest minds in brand management.

This exceptional event explores the intricate journey of brand creation, rejuvenation, and resonance, contributing to a brand’s magnetic appeal. Join us for Brandcraft-24, a captivating two-day event taking place on March 2nd, 2024.

Brand Storytelling Competition

In an era where attention spans are fleeting and consumers are bombarded with information, the power of storytelling has emerged as a vital tool for brands to connect with their audience.
Recognizing the significance of this skill, we proudly present the “Brand Storytelling Competition,” a highly engaging event where student groups from various management colleges will showcase their creativity, strategic thinking, and brand promotion prowess.

The competition kicks off with a comprehensive briefing by an expert. Here, teams will be handed over a unique challenge – to craft a compelling story that indirectly promotes a specific brand. This task not only tests their understanding of the brand’s values but also demands innovative storytelling techniques to leave a lasting impact on the audience.

The Brand Storytelling Competition seeks to inspire the next generation of marketers to redefine the
narrative of brand communication and leave an indelible mark in the world of advertising.

Note: The detail guidelines have been provided in the form.

Expert Keynote Sessions BrandCraft-24

Embark on an extraordinary journey with our exceptional lineup of expert speakers and thought leaders.

Our program offers a captivating exploration of brand crafting intricacies. Dive into the art of telling compelling brand stories, leverage the influential power of sensory branding, cultivate a robust digital brand image, ensure seamless brand promises across various media, and master the finesse of flawless brand execution.

Join us in this transformative brand mastery journey, enhancing your understanding of nuanced dynamics that shape enduring brand impressions.

Keynote Speakers

Mr. Rajesh Srivastava
Head - Marketing Communications Nishan India
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Mr. Jai Agarwal
Managing Director C.P. Milk & Food Products (P) Ltd.
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Mr. Sudeep Goenka
Director Shubham Goldiee Masale (P) Ltd.
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Mr. Prateek Srivastava
Category Head - Corporate, Commuter, Deluxe, Research & Events, Hero Motocorp
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Mr. Vishal Gautam
AGM - Defense Business, India Glycols Ltd. C.P. Milk & Food Products (P) Ltd.
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Mr. Shishir Chandra
AGM - MARCOMM Insecticides (Ihdia) Ltd.
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