pgdm colleges in up
Event Details

BrandCraft – 2024

On March 2, 2024, the BrandCraft and Brand Storytelling Competition were conducted at the city-based eminent management institute, Dr. Gaur Hari Singhania Institute of Management and Research, on Saturday. Top-notch industry experts were present at the conference. The conference started with the Swaswati Vandana, followed by a welcome address by the director of the institute, Dr. Rahul Goyal.

In the captivating moment of the dice takeover by our esteemed keynote speaker, Mr. Jai Agarwal, Managing Director of C.P. Milk & Food Products (P) Ltd., we were privileged to gain insights into the essence of our brand portfolio. Mr. Agarwal eloquently emphasized the key highlights, unveiling a tapestry of innovation and excellence that defines our diverse range. From our flagship products to emerging market disruptors, he painted a vivid picture of our commitment to quality and consumer satisfaction. His address navigated through the strategic significance of each brand, showcasing the intricate balance between tradition and cutting-edge solutions. As Managing Director, Mr. Agarwal’s vision resonated, instilling confidence in our journey towards a future where our brand portfolio stands as a beacon of trust and resilience in the ever-evolving market. The applause that followed was a testament to the collective pride we share in our brand’s journey.

As the stage gracefully transitioned to the next speaker, Mr. Rajesh Srivastava, Head of Marketing Communication at Nissan, he ignited the audience’s enthusiasm by delving into the concept of our brand house and the much-anticipated branch launch. With eloquence and passion, Mr. Srivastava underscored the strategic significance of the Brand House as a cohesive entity, uniting our diverse offerings under a singular narrative. He unveiled the philosophy behind our branch launch, articulating how it marks a pivotal moment in our brand’s evolution, expanding our footprint, and connecting with consumers on a deeper level. The audience was captivated by his vision, envisioning the branch launch as a gateway to enhanced customer experiences and market penetration. Mr. Srivastava’s address left an indelible impression, setting the stage for an exciting chapter in our brand’s journey, where innovation and customer engagement converge to define our future success.

In the continuum of our enlightening session, Mr. Prateek Srivastava, Category Head of Corporate Commuter at Deluxe Research & Event, and Hero MotoCorp took the stage to illuminate the essence of our upcoming advertising campaign. With strategic prowess, Mr. Srivastava elucidated the campaign’s core objectives, emphasizing its role in amplifying our brand narrative and resonating with our target audience. He artfully detailed the creative direction, highlighting how the campaign seamlessly integrates our brand values with contemporary consumer aspirations. The synergy between innovation and reliability became evident as Mr. Srivastava shared insights into the compelling storytelling and visual aesthetics that will define our advertising endeavor. His speech left the audience eagerly anticipating the campaign’s launch, poised to make a lasting impact in the market. As we forge ahead, Mr. Srivastava’s address solidified the campaign as a beacon of brand identity, poised to captivate hearts and minds.

The post-lunch session ignited with creative fervor as diverse college students enthusiastically participated in the brand storytelling competition. The stage became a vibrant arena where each participant unleashed their imaginative prowess to craft compelling narratives. Embracing various brands as their muse, these students embarked on a journey of storytelling that transcended traditional marketing boundaries. From riveting anecdotes to thought-provoking narratives, the competition showcased a kaleidoscope of storytelling styles, reflecting the unique perspectives of the young minds at play. The audience was captivated by the dynamic and innovative approaches employed, witnessing a symphony of creativity unfold before them.

This spirited event not only underscored the participants’ communication skills but also celebrated the art of connecting with audiences on a profound level. The Brand Storytelling Competition emerged as a testament to the burgeoning talent in marketing, reminding everyone present of the enduring power of storytelling in shaping brand narratives and fostering memorable connections.

In a triumphant conclusion, the event reached its pinnacle with the prize distribution ceremony. Dr. Puneet Rai, with gratitude in his heart, extended a heartfelt vote of thanks. He expressed deep appreciation for the participants’ unwavering enthusiasm, the insightful speakers, and the audience’s active engagement. Dr. Rai acknowledged the organizing team’s dedication and the sponsors’ support, which were pivotal to the event’s success. As awards were bestowed upon the deserving winners, the event’s fruitful collaboration and shared passion for marketing innovation resonated