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GUEST LECTURE ON “INFLUENCER MARKETING” BY SOMYA TANDON

A Session was organised at Dr. Gaur Hari Singhania Institute of Management and Research on Friday, 9 September 2022. The session was taken by Ms. Somya Tandon. She has been working as a social media content creator for many years. All the dignitaries and students were present in the session. Previously, Somya was a business student and was placed in HDFC Bank but she realised that exploring content on social media is more interesting than working in any private sector so from there she started working as a social media influencer. Somya noticed that the content creators who had grown up in Kanpur were creating a bad image of Kanpur in front of the audience which had a bad impact on them. Along with this mindset, she started exploring her own city Kanpur in an attractive manner and her idea worked. She has 50,000 thousand followers on her Instagram account.

Somya shared her experience with students and assisted them in how they can be a future influence of their own city. She answered to the query of the students and guide them on the way how to become a successful influencer. She ended up the session with a beautiful line “तू मेहनत कर तेरा वक्त खुद बदलेगा।।”

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