Dr. Puneet Rai is an educator who emphasizes the role of research and consumer behaviour in marketing decisions. He teaches subjects of consumer behaviour, marketing research and strategic management. .

PUBLICATIONS

• Parihar, S. S., Rai, P., & Siddiqui, M. (2021). A study of commuter’s shift behaviour towards new age convenient transport services. FIIB Business Review, 10(2), 172-180. (Scopus-indexed)
• Trivedi, S., Singh, K.M., & Rai, P. (2021), Silvermax : Watch or Eat, The Case Center, Cranfield University UK, December,6, 2021, Case-Reference no. 521-0119-1. https://casecent.re/p/181037
• Rai, P. (2020). The Rising Interest in Workplace Spirituality: Micro, Meso and Macro Perspectives. Purushartha-A journal of Management, Ethics and Spirituality, 13(1), 56-66. (Scopus-indexed).
• Parihar, S. S., & Rai, P. (2020, December). Social Media Uses among Youths and Matured Person. In International Working Conference on Transfer and Diffusion of IT (pp. 428-437). Springer, Cham. (Scopus-indexed)
• Rai P, Customer Ethnocentrism, Animosity and Purchase Intentions of Chinese Products. Journal of Contemporary Research, Vol2, April-June 2019
• Rai P, Star-Wars of Indian Television Channels. Prastuti – Journal of Management & Research, Vol 6(1), July 2017. (UGC-CARE)
• Tripathi, P., & Rai, P. (2017). Customer Attitudes and Adoption of Digital Banking. LBS Journal of Management & Research, 15(1), 15-22.
• Rai P. Emerging Challenges for Brand Management: Anti-consumption and Brand Avoidance, GBAMS-VIDUSHI, Vol 9, No.1, 2017.
• Virmani, S and Rai. P, ‘Impact of Brand Equity Perceptions and Socio-economics Factors on Consumer Brand Preference for LCD/LED Television, Edited book- Brandcraft-2014, p58-63.
• Rai Puneet, Emergence of Buzz Marketing & Rural Marketing in India, Shodh- Journal of Management, Technology & Social Sciences, Vol 2, Issue 1, 2012.
• Rai Puneet, “Workplace Spirituality: A Fad or a Relevant Paradigm’ in the book of selected papers at the International Conference held at Rishikesh organized by SEFOD (Oct, 2010).
• Awasthi, P. and Rai, P, Nanolution: Lessons from development of Nano, IMR-Management Speak, Vol 5, No. 2, 2012

MDP CONDUCTED:

• Conducted MDPs for IOCL and India Post in 2017-18, 2018-19, 2019-20 and 2020-21 at Lucknow.
• Conducted MDP for India Post in 2018-19 at Noida.
• Conducted MDPs in the area of ‘Successful Selling’ at Dr. GHS-IMR, Kanpur (UP)-208005.

BOOK PUBLICATION:

• Co-edited a book titled ‘BrandCraft-2014” on selected papers of First International Marketing Conference held at GHS-IMR, Kanpur.

CONSULTANCY PROJECT UNDERTAKEN:

• Designed and conducted comparison of Maggie, Yipee and proposed brand of instant noodles by Goldiee Group. The methodology developed was used across different markets leading to launch of ONE-ONE noodles by the Goldiee Group.

PAPERS PRESENTED:

• Presented a paper on “ Workplace Spirituality and CSR: A Search for Commonality and Differences” at International Conference organized by GBMF, USA at GHS-IMR, Kanpur (Dec, 2012)
• Presented a paper on “Workplace Spirituality: A Fad or a Relevant Paradigm” at the International Conference held at Rishikesh organized by SEFOD (Oct, 2010).
• Presented a paper on “The Emergence of Retailing Behemoths: A Challenge to the Brand Owners” at the International Conference held at RATM, Mathura (Feb, 2007).
• Presented a paper (Co-authored) on E-retailing” in the International Conference held at RATM, Mathura (Feb, 2007).

CONFERENCES ORGANIZED :

• Organized 1st international conference on marketing ‘Brandcraft-2014’ at GHS-IMR Kanpur.
• Organized 2nd international conference on marketing ‘Brandcraft-2016’ at GHS-IMR Kanpur.
• Organized Entrepreneurship Summit in 2013 at GHS-IMR, Kanpur.

CERTIFICATION PROGRAMS:

• IBM Certification on Predictive Analytics.
• IBM Certification on Descriptive Analytics.

WORKSHOP/CONFERENCES:

• Completed graded Faculty Development Programme (FDP) on Pedagogy and Research Methods from (May, 14 – July 6, 2018) at Indian Institute of Management, Ahmedabad
• Attended 10 days QIP Short Term Course ‘Frontier Areas in Econometrics and International Trade and Finance’ at IIT, Kanpur
• Attended one week Foundation Course of Management Teachers Program (MTP) on Strategic Management at IIM, Lucknow
• Attended one month FDP on “Research Methodology” conducted by Institute of Engineering and Technology(IET, Luck now)
• Attended 2 day FDP on “ Using cases in B- School” conducted by Dr Gaur Hari Singhania Institute of Management & Research, Kanpur
• Attended 3 day FDP on “How to do research with Statistical Package for Social Science” (SPSS) conducted by Dr Gaur Hari Singhania Institute of Management & Research, Kanpur
• Attended 1 day Workshop on “ Self Management learning’’ conducted by Prof. Hugo Gaggiotti, Bristol Business School University of the west of England, UK at GHS-IMR campus
• Workshop on “Contemporary pedagogical approaches in operations management” organized by UPTU, Luck now & sponsored by United States Educational Foundation in India
• One day seminar on” Integration of Ethics & Human Values in Technical Education” organized by UPTU, Luck now
• National seminar on “ Creating value through collaboration” organized by LBSIMDS, Lucknow.

PARTICIPATION IN SEMINARS/ WORKSHOP:

• Participated in a workshop on Entrepreneurship at IIT, Kanpur (Oct, 2014).
• Participated in a Data Analytics through SPSS conducted by Prof. V.K. Murthy (Jan, 2014)
• Participated in Second FDP on SPSS conducted by Prof. Prithvi Yadav ex-Prof. IIM, Indore (June, 2011).
• Participated in a workshop on “Using Cases in B-Schools” conducted by Prof. O.P.Gupta, University of Houston-Downtown Texas (July, 2010).
• Participated in a workshop on “Using Cases in B-Schools” conducted by Prof. O.P.Gupta, University of Houston-Downtown Texas (Aug, 2010).
• Participated in a workshop on “Self Managed Learning amongst Students” conducted by Prof. Hugo Gaggiotti, Bristol Business School, University of the West of England, UK.
• Attended QIP on ‘Industrial Organisation and Policy: Contemporary Theory & Practice organized by HSS-IIT Kanpur.
• Participated in National Seminar on “Academicians role and responsibilities in producing professionally groomed management graduates” at IEM, Lucknow (Nov, 2006).