DR. SHEKHAR TRIVEDI - Best PGDM College in UP - Dr. Gaur Hari Singhania Institute of Management & Research

Dr. Shekhar Trivedi excels in Marketing Elective courses especially in Digital Marketing, Direct Marketing and other Marketing Communication areas. He is an expert in developing multi-media case studies and games and is known for his innovative teaching methodologies. He has authored a Business Novel titled ‘Target Busters’ based on the experiences of the Salespersons.

A Ph.D., MBA, FDP-XLRI, PGCAPR-MICA; working as Professor, Marketing with Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur
Executive Programme on Digital Transformation from Haas Business School, University of California, Berkeley
Authored Business Novel titled ‘Target Busters’ on sales released in Feb., 2014 in the International Book Fair, New Delhi and now catalogued in US Senate Library, Cornell University, University of North Carolina and other reputed US Universities.
Certifications in Digital Marketing Course from University of Illinois, Wharton and Transmedia Storytelling from UNSW, Australia (MOOCS)

PUBLICATION

Trivedi, S., Bharadwaj, R., (1999). Breaking the Ground at Kano. Management Review, IIM-B, Dec. (SCOPUS Indexed)
Trivedi, S. (2000). The Snags in the Field. A&M, 15 June
Trivedi, S. (2000). Man or Machine – Substituting for Effective Services. Indian Management, 15 June
Trivedi, S., Pandiya, S., Gupta, S. (2000). Product – Its association with the Personality’-Paradigm, IMT-Ghaziabad, Journal, July-Dec
Trivedi, S. (2000). Database- A promise of Future in Marketing. CSJM University Seminar Publication, Feb
Trivedi, S. (2000). From One-to-One, Golden Jubilee issue of Solus – Magazine of Ad Club of Bombay. August
Trivedi, S. (2005). Getting Customers through the Door – Smart Manager, issue Dec- Feb
Trivedi, S. (2000). Rural Marketing-Challenges and Opportunities. Indian Journal of Development Research and Action (An International Journal), Jan-June 2006
Trivedi, S., Gupta, S. (2007). Launch of Nav Jagran. Vision, MDI Journal. Oct.-Dec (SCOPUS Indexed)
Trivedi, S. (2008). Zooming in on Malls. Retail Biz, May
Trivedi, S., Dubey, O.S. (2012). Management Challenges at Diacon Pharma. NIDM. Jan-June
Trivedi, S., (2013). Scooterretes – Exploring the causes of Accidents. Shodh. July
Dikshit, S., Trivedi, S. (2013). Impact of Supply Chain Management Practices on Competitive Edge and Organizational Performance: Study of Cement Industry . Paradigm. July-December
Afaq. S., Trivedi. S. (2013). Back from the Servicescape. IMR Management Review. July – Dec.
Trivedi, S. (2016). Nation Personality – The Germination, NMIMS Journal of Economics and Public Policy. Oct-Nov.
Trivedi,S. (2017). A Sustainable Model, Smart Manager. Mar-Apr. http://www.thesmartmanager.com/mag524/1703TSM/files/assets/basic-html/page68.html
Trivedi, S., Dikshit, S. (2020). Facebook Posts: Exploration and Comprehension of Sensationalism. Prabandhan: Indian Journal of Management. Aug-Sept. (SCOPUS Indexed, Cite Score: 1.4) http://www.indianjournalofmanagement.com/index.php/pijom/article/view/155232

BOOK REVIEWS

Linton, Ian, Building Customer Loyalty, University Press – Management Review, IIM-B Journal, Jan-June, 2001
Gupta, D., Management Mantra, PHI – Management Review, IIM-B Journal, July-Dec.,2001
ReviewedCase Study Manuscript ID AJC-2021-0300 entitled “Students as Brand Ambassadors – “Word of Mouth is Sufficient” for Asian Journal of Management in September 21
ReviewedCase Study Manuscript ID AJC-2021-0300 entitled ” “Gyan Fresh: Digital Transformation of Dairy Business with Innovation and Technology” for Asian Journal of Management in July 21

CURRENT RESEARCH WORK

Study on Consumer Acceptance of Autonomous Cars applying TAM model
Thought paper on advertising in the world of 5^th level Autonomous Cars
Case Study on Red Quanta – A Ghost shopping agency

INSTRUCTIONAL TOOLS

Intellisales – Real time online business game based on selling skills -2005
India’s World Cup Fiasco – a multimedia case study on Team and Motivation (for demo video visit the following link https://www.youtube.com/watch?v=wFMMdNEVic4 ), 2007
Mall-O-Mania – Fundamentals involved in establishing a Mall (for demo video visit the following link https://www.youtube.com/watch?v=8MIuYybaONw), 2008
Developed a film on rural market – Baghpur, a feeder village, 2009
Developed a film on rural market – Gauri, a satellite village, 2009
Campbell Shirt Co. – A simulation on problem of Infringement and Undercutting in Sales, 2010.
3-Board Game Series in Sales Management Bloom Triad on Sales Mapping, Territory Monitoring and Sales Compensation, 2016.
Developed an online game on ‘Product Launch in fruit drinks market’ on Jamboard platform.
Developed a game for school children on history titles ‘Dynasty’ on the reigns of Kings in India
Developed a card game on the Board of Directors interplay
Developed a Card Game ‘Lolilns’ based on sales strategy

ACHIEVEMENTS

Silver Medalist for securing 2^nd position in MBA
Case Study published under TCS Smart Case Study Contest in Smart Manager, issue Dec.2005 – Feb.2006
Impressed by the content of my article, IIM-Bangalore Journal ‘Management Review’ started the new feature ‘Hands on’
Late Sunu Sen Gupta, formerly, Marketing Director, HLL, cited my clarification on one of the concept in A&M, issue – 31^st Dec., 1999
Panelist in Book Reviewer Panel of IIM-B Journal, ‘Management Review’.
Panelist in Book Reviewer Panel of Narsee Monjee College of Commerce & Economics Journal, ‘Nav Manthan’
Ph.D. work on Product Personality was published in IMT, Ghaziabad Journal, ‘Paradigm’
Appeared twice in Dainik Jagran the reputed hindi daily because of innovative teaching methodology

‘Target Busters’ – a business novel on sales released in International Book Fair at Pragati Maidan. Novel is catalogued in Harvard, Stanford, University of North Carolina libraries and being bought in USA and other countries too.
Published an edited book on BrandCraft 2014 Conference, co-authored by Dr. Rakesh Premi and Dr. Puneet Rai
Felicitated by Lions Club of Kanpur as Exemplary Teacher on 5^th September, 2020
Organised 8-Weeks Online Wisdom talk series from 1^st May 2021 – 30^th June 2021 wherein experts from different walks of life delivered lectures on every Saturday and Sunday.
Along with Ms Surbhi Srivastava, did a consultancy for ‘Shubham Goldiee Masale’ in November 2021 on transcreating 30 spices packs in French language for Canada Market.
Facilitated the conduct of ‘Kanpur Literature Festival’ in the first week of December 2018, 2019 and 2021, in association with the Kanpur Literature Society.
Invited as a chief guest in the orientation programme of B.com of Jagran college of Art Science and Commerce on 16th September 2022.
Chaired the session on ‘Corporate Social Responsibility in the International Business Conference organised by Kahramanmaras University, Turkey on 13^th May 2022.
Was invited as an external examiner for FRC (Faculty Research Committee) of PhD students by Faculty of Commerce and management Rama University on 24th September 2022
Has been nominated as co-guide by Amity University Lucknow for the PhD being pursued by Ms. Arveen Kaur in the marketing area.
Invited as a subject matter expert of PhD thesis viva in IMT University, Raipur Doctoral Management Program in Management on 9^th May 2023
Invited to Startup Nexus Udham Utsav 2024 as a panelist on April 27–28, 2024, at Chhatrapat Shahu Ji Maharaj University, Kanpur.
Evaluated Abhishek Sharma’s PhD thesis at the Faculty of Management & Commerce, which is titled “Development of Framework for overall evaluation of Indian Hospitals.”
Evaluator and examiner for PhD evaluation for Rama University, Kanpur.

CERTIFICATIONS

FDP on ‘Trainers in Management Education’ from XLRI, Jamshedpur, 3 weeks (May 25 – 13 June, 1998)
‘Customer Relationship Management’, MDI, Gurgaon, 5 Days (Jan 8 – Jan 12, 2001)
‘1 Year Post Graduate Certification in Advertising & Public Relations’ from MICA, Ahmedabad (July 2013 – June 2014)
‘Introduction to Global Hospitality Management’ from Cornell University ( Coursera Certification, 2016)
‘Marketing in Digital World’ from University of Illinois (Online Coursera Certification, 2016)
‘Content Strategy for Professionals: Engaging Audience’ from North Western University, USA (Coursera Certification, 2016)
‘Content Advertising and Social IMC’ from North Western University, USA (Coursera Certification, 2016)
‘Engagement and Nurture Marketing Strategy’ from North Western University, USA (Coursera Certification 2016)
‘Viral Marketing and how to craft Contagious Content’ from Wharton, University of Pennsylvania (Coursera Certification 2017)
‘Transmedia Storytelling’ from UNSW Australia ( Coursera Certification 2017)
‘Design Thinking for Innovation’ from University of Virginia (Coursera Certification 2020)
‘Artificial Intelligence in Marketing’ from Darden School of Business (Coursera Certification 2021).

WORKSHOP/CONFERENCES

Attended one-month FDP at XLRI, Jamshedpur (1998).
Attended a four-day programme on CRM at MDI, Gurgaon (2001).
Organised & conducted the training programme for Thermodynamics Pvt. Ltd. Sep., 2004.
Organised workshop on ‘Production of Print Ads’ in association with advertising agency Hakuhodo Percept, Jan., 2005.
Organised workshop on ‘Advertising- A 360° Approach’ in association with advertising agency JWT, Feb., 2006.
Attended 1 day workshop on ‘Using Cases in B-Schools’ conducted by Prof. Om Gupta of University of Houston, USA, August 2010.
Attended 1 day workshop on ‘Self-Management Learning’ conducted by Prof. Hugo Gaggiotti of Bristol Business School, University of West of England, Sep., 2010.
Attended 3-day workshop on SPSS conducted by Prof. Jack Reardon of Hamline University and Dr. Prithvi Yadav, June 2011
Organised International Conference on ‘Global Business Horizon – Challenges and Opportunities’ in association with GBMF USA, Feb., 2011 under the capacity of Co-chair.
Attended 4-day workshop on ‘SPSS’ by IBM CEBT, June 2012
Organised International Conference on ‘Best of Breed Practices in Changing Global Business Environment’, Dec., 2012.
Conducted workshop on ‘Development of Facebook Apps for Marketing’, Mar., 2013 for management students in Kanpur.
Conducted workshop on ‘Youtube Trueview Ads and Adwords Remarketing Ads’, Feb., 2013 for management students in Kanpur.

Organised and conducted a Training Programme on ‘Facebook Marketing for Small Business’ on 18^th, 2017.
Key Note Speaker in the International Conference organized by Faculty of Commerce and Management – Rama University on ‘Disruptive Technologies-Transforming Businesses” on 2^nd December, 2018, addressed the audience on ‘Disruptive Technologies in the evolution of Cinema in Hollywood’.
Acted as one of the panelists in the panel discussion on ‘Sustainable Marketing Practices’ in the international conference organized by PSIT, Kanpur on 9^th, 2019 along with the members from Accenture and other multinational companies.
Took a session in an FDP on Innovative Teaching Pedagogy in Management Education’ on 30^th April 2020
Took a session in an FDP on ‘Developing and Designing a Business Game’ organised by Amity University, Noida on 18^th May, 2020
Took a session in an FDP on Innovative Teaching Methodologies in Digital Era organised by Amity Business School, Noida on 19^th June 2020
Took a session in a 2-Week FDP on Covid-19 New Age Teaching Pedagogy: Innovative tools, techniques and research methods for efficient Business Management Teaching in the Digital Era’ organised by JNU, New Delhi on 22^nd July 2020
Organized Faculty Development Program on the Topic:”Exploring Jamboard for Interactive Online Business Games” on 6^th January 2021.
Organised and delivered an online workshop on ‘Development of Business games and case studies’ for faculty members and research scholars on June, 19, 2021.
Took one day session on ‘Two-step Cluster Analysis’ in the one week faculty development program on “Writing and Publishing Research Papers” from 28th June 2021 to 4th July 2021. 127 participants from all across the academia participated in the online FDP.
Took a webinar on “Fundamentals of Creating Visual Presentations” in a webinar series organized by SEMSWelfare Foundation (SWF) on 29^th August 2021.
Gave a talk on” Media Manipulation for Consumption” in the webinar series “Agnotological contexts and Interrogating Disciplinary practices in the wake of Pandemic” organised by the Center for Adivasi Research and Development (CARD), in collaboration with Central University of ODISHA( Koraput, Odisha), Indian Institute of Management ( IIM Sambalpur, Odisha).
Presented a paper on Exploring Feminine Personality Traits in Bottle Shapes at the 18^thInternational Conference on “Transforming Management Practices and Processes for Economic Development and Societal Welfare” on February 26, 2023. The conference was organised by PIMR, Indore
Presented the research work titled “Does a website appeal to Trigger’s Generation Z impulse buying? An Empirical Investigation at the XIX International Conference on the theme “Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability” PICOM-24 held on February 23–24, 2024, organized by Prestige Institute of Management and Research, Indore.
Presented a paper titled “Exploring the E-Impulsive Buying Behavior of Gen Y in E-Markets in the International Conference on Sustainable Management and Practices (ICSPM-2024) held on April 5-6, 2024 at the School of Business Management Chhatrapati Shahu Ji Maharaj University Kanpur.
Key Note Speaker on ‘Designing and Development of Business Games- An Instructor’s Perspective’ at the international Business Conference organised by Kahramanmaras University, Turkey on 13^th May 2022.
Did an FDP on Business Games for the faculty and staff of ITM, Vashi, and Mumbai on June 3^rd
Session on “Marketing of Experience” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Session on “How is Marketing different from Commodities and Services” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Session on “ How do we design Experience” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Session on “ Integrated Marketing Communication Strategy” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Session on “Integrated Marketing vs. Traditional Marketing” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Session on Marketing Challenges posed by Experiential Integrated Marketing Communication Strategy” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
Workshop on Gamification for Entrepreneurs of BNI forum at Hotel Landmark on October 28, 2023.
A workshop on “Gamifying Educational Lessons” on April 14, 2024, for Billabong International School, in which 70 teachers attended the workshop.
A workshop on ‘Gamification of Educational Lessons’ on May, 25, 2024 for 40 teachers at Seth Anandram Jaipuria School and and spoke about gamifying chemistry, history, and geography lessons.
An Online session on ‘ Gamification – A Panacea for Distraction Economy’, on Sept, 28, 2024 for 45 students and professors of Don Bosco Institute of Technology, Mumbai and spoke on Gamification in Sales, Shop Floor Safety and Carbon Credit.