Dr. Shekhar Trivedi excels in Marketing Elective courses especially in Digital Marketing, Direct Marketing and other Marketing Communication areas. He is an expert in developing multi-media case studies and games and is known for his innovative teaching methodologies. He has authored a Business Novel titled ‘Target Busters’ based on the experiences of the Salespersons.

PUBLICATION

• Trivedi, S., Bharadwaj, R., (1999). Breaking the Ground at Kano. Management Review, IIM-B, Dec.
• Trivedi, S. (2000). The Snags in the Field. A&M, 15 June
• Trivedi, S. (2000). Man or Machine – Substituting for Effective Services. Indian Management, 15 June
• Trivedi, S., Pandiya, S., Gupta, S. (2000). Product – Its association with the Personality’-Paradigm, IMT-Ghaziabad, Journal, July-Dec
• Trivedi, S. (2000). Database- A promise of Future in Marketing. CSJM University Seminar Publication, Feb
• Trivedi, S. (2000). (2004). From One-to-One, Golden Jubilee issue of Solus – Magazine of Ad Club of Bombay. August
• Trivedi, S. (2005). Getting Customers through the Door – Smart Manager, issue Dec- Feb
• Trivedi, S. (2000). Rural Marketing-Challenges and Opportunities. Indian Journal of Development Research and Action (An International Journal), Jan-June 2006
• Trivedi, S., Gupta, S. (2007). Launch of Nav Jagran. Vision, MDI Journal. -Dec
• Trivedi, S. (2008). Zooming in on Malls. Retail Biz, May
• Trivedi, S., Dubey, O.S. (2012). Management Challenges at Diacon Pharma. Jan-June
• Trivedi, S., (2013). Scooterretes – Exploring the causes of Accidents. Shodh. July
• Dikshit, S., Trivedi, S. (2013). Impact of Supply Chain Management Practices on Competitive Edge and Organizational Performance:  Study of Cement Industry . July-December
• S., Trivedi. S. (2013). Back from the Servicescape. IMR Management Review. July – Dec.
• Trivedi, S. (2016). Nation Personality – The Germination, NMIMS Journal of Economics and Public Policy. Oct-Nov.
• Trivedi,S. (2017). A Sustainable Model, Smart Manager. Mar-Apr.

BOOK REVIEWS

• Linton, Ian, Building Customer Loyalty, University Press, Management Review, IIM-B Journal, Jan-June, 2001.
• Gupta, D., Management Mantra, PHI, Management Review, IIM-B Journal, July-Dec.,2001

CURRENT RESEARCH WORK

• India’s Personality as a Nation among U.S. Citizens
• Subliminal Perception – In search of Threshold
• Measuring ‘Consumer Irritation Index’ for different Marketing Stimuli in India

INSTRUCTIONAL TOOLS

• Developed four business games/multimedia teaching aids and films
• Intellisales – Real time online business game based on selling skills
• India’s World Cup Fiasco – a multimedia case study on Team and Motivation (for demo video visit the following link https://www.youtube.com/watch?v=wFMMdNEVic4 )
• Mall-O-Mania – Fundamentals involved in establishing a Mall (for demo video visit the following link https://www.youtube.com/watch?v=8MIuYybaONw)
• Campbell Shirt Co. – A simulation on problem of Infringement and Undercutting in Sales
• Developed a film on rural market – Baghpur, a feeder village
• Developed a film on rural market – Gauri, a satellite village

WORKSHOP/CONFERENCES

• Attended one-month FDP at XLRI, Jamshedpur (1998)
• Attended a four-day programme on CRM at MDI, Gurgaon(2001)
• Organised & conducted the training programme for Thermodynamics Pvt. Ltd. Sep., 2004
• Organised workshop on ‘Production of Print Ads’ in association with advertising agency Hakuhodo Percept,  Jan., 2005
• Organised workshop on ‘Advertising- A 360° Approach’ in association with advertising agency JWT, Feb., 2006
• Attended 1 day workshop on ‘Using Cases in B-Schools’ conducted by Prof. Om Gupta of University of Houston, USA, August 2010
• Attended 1 day workshop on ‘Self Management Learning’ conducted by Prof. Hugo Gaggiotti of Bristol Business School, University of West of England, Sep., 2010
• Attended 3 day workshop on SPSS conducted by Prof. Jack Reardon of Hamline University and Dr. Prithvi Yadav, June 2011
• Organised International Conference on ‘Global Business Horizon – Challenges and Opportunities’ in association with GBMF USA, Feb., 2011 under the capacity of Co-chair
• Attended 4 day workshop on ‘SPSS’ by IBM CEBT, June 2012
• Organised International Conference on ‘Best of Breed Practices in Changing Global Business Environment’, Dec., 2012
• Conducted workshop on ‘Designing through CorelDraw’ for PGDM students, Dec., 2012
• Conducted workshop on ‘Development of Facebook Apps for Marketing’, Mar., 2013 for management students in Kanpur
• Conducted workshop on ‘Youtube Trueview Ads and Adwords Remarketing Ads ’, Feb., 2013 for management students in Kanpur.