BrandCraft – 2024

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On March 2, 2024, the BrandCraft and Brand Storytelling Competition were conducted at the city-based eminent management institute, Dr. Gaur Hari Singhania Institute of Management and Research, on Saturday. Top-notch industry experts were present at the conference. The conference started with the Swaswati Vandana, followed by a welcome address by the director of the institute, Dr. Rahul Goyal.

In the captivating moment of the dice takeover by our esteemed keynote speaker, Mr. Jai Agarwal, Managing Director of C.P. Milk & Food Products (P) Ltd., we were privileged to gain insights into the essence of our brand portfolio. Mr. Agarwal eloquently emphasized the key highlights, unveiling a tapestry of innovation and excellence that defines our diverse range. From our flagship products to emerging market disruptors, he painted a vivid picture of our commitment to quality and consumer satisfaction. His address navigated through the strategic significance of each brand, showcasing the intricate balance between tradition and cutting-edge solutions. As Managing Director, Mr. Agarwal’s vision resonated, instilling confidence in our journey towards a future where our brand portfolio stands as a beacon of trust and resilience in the ever-evolving market. The applause that followed was a testament to the collective pride we share in our brand’s journey.

As the stage gracefully transitioned to the next speaker, Mr. Rajesh Srivastava, Head of Marketing Communication at Nissan, he ignited the audience’s enthusiasm by delving into the concept of our brand house and the much-anticipated branch launch. With eloquence and passion, Mr. Srivastava underscored the strategic significance of the Brand House as a cohesive entity, uniting our diverse offerings under a singular narrative. He unveiled the philosophy behind our branch launch, articulating how it marks a pivotal moment in our brand’s evolution, expanding our footprint, and connecting with consumers on a deeper level. The audience was captivated by his vision, envisioning the branch launch as a gateway to enhanced customer experiences and market penetration. Mr. Srivastava’s address left an indelible impression, setting the stage for an exciting chapter in our brand’s journey, where innovation and customer engagement converge to define our future success.

In the continuum of our enlightening session, Mr. Prateek Srivastava, Category Head of Corporate Commuter at Deluxe Research & Event, and Hero MotoCorp took the stage to illuminate the essence of our upcoming advertising campaign. With strategic prowess, Mr. Srivastava elucidated the campaign’s core objectives, emphasizing its role in amplifying our brand narrative and resonating with our target audience. He artfully detailed the creative direction, highlighting how the campaign seamlessly integrates our brand values with contemporary consumer aspirations. The synergy between innovation and reliability became evident as Mr. Srivastava shared insights into the compelling storytelling and visual aesthetics that will define our advertising endeavor. His speech left the audience eagerly anticipating the campaign’s launch, poised to make a lasting impact in the market. As we forge ahead, Mr. Srivastava’s address solidified the campaign as a beacon of brand identity, poised to captivate hearts and minds.

The post-lunch session ignited with creative fervor as diverse college students enthusiastically participated in the brand storytelling competition. The stage became a vibrant arena where each participant unleashed their imaginative prowess to craft compelling narratives. Embracing various brands as their muse, these students embarked on a journey of storytelling that transcended traditional marketing boundaries. From riveting anecdotes to thought-provoking narratives, the competition showcased a kaleidoscope of storytelling styles, reflecting the unique perspectives of the young minds at play. The audience was captivated by the dynamic and innovative approaches employed, witnessing a symphony of creativity unfold before them.

This spirited event not only underscored the participants’ communication skills but also celebrated the art of connecting with audiences on a profound level. The Brand Storytelling Competition emerged as a testament to the burgeoning talent in marketing, reminding everyone present of the enduring power of storytelling in shaping brand narratives and fostering memorable connections.

In a triumphant conclusion, the event reached its pinnacle with the prize distribution ceremony. Dr. Puneet Rai, with gratitude in his heart, extended a heartfelt vote of thanks. He expressed deep appreciation for the participants’ unwavering enthusiasm, the insightful speakers, and the audience’s active engagement. Dr. Rai acknowledged the organizing team’s dedication and the sponsors’ support, which were pivotal to the event’s success. As awards were bestowed upon the deserving winners, the event’s fruitful collaboration and shared passion for marketing innovation resonated

๐…๐ข๐ง๐š๐ง๐œ๐ž ๐…๐ฎ๐ฌ๐ข๐จ๐ง ๐‚๐จ๐ง๐œ๐ฅ๐š๐ฏ๐ž 2024

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Day One of the ๐…๐ข๐ง๐š๐ง๐œ๐ž ๐…๐ฎ๐ฌ๐ข๐จ๐ง ๐‚๐จ๐ง๐œ๐ฅ๐š๐ฏ๐ž, On February 16, 2024, our esteemed guests, including ๐‚๐€ ๐ƒ๐ข๐ง๐ž๐ฌ๐ก ๐‚๐ก๐š๐ง๐๐ซ๐š, graced us with their presence as we delved into the dynamic world of finance and economics.

Kicking off with an enlightening address by CA Dinesh Chandra, we gained invaluable insights into the Union Budget 2024, digitalization, and Indiaโ€™s infrastructural growth. Subsequent speakers, such as ๐‚๐€ ๐€๐ฆ๐ข๐ญ ๐๐š๐ง๐๐ž๐ฒ and ๐Œ๐ซ. ๐Š๐š๐ฆ๐ž๐ฌ๐ก ๐๐š๐ฃ๐ฉ๐š๐ข, deepened our understanding of taxation systems and GSTโ€™s transformative impact on our economy.

The panel discussions, featuring luminaries like ๐‚๐€ ๐†๐จ๐ฏ๐ข๐ง๐ ๐Œ๐š๐ก๐ž๐ฌ๐ฐ๐š๐ซ๐ข and ๐Œ๐ซ. ๐€๐ฌ๐ก๐ฎ๐ญ๐จ๐ฌ๐ก ๐Œ๐ข๐ฌ๐ก๐ซ๐š sparked engaging dialogues on economic revival post-COVID-19, skill development, and entrepreneurship. ๐ƒ๐ซ. ๐’.๐Š. ๐€๐ ๐š๐ซ๐ฐ๐š๐ฅโ€™๐ฌ visionary perspectives underscored the holistic approach needed for Indiaโ€™s journey to global economic prominence.

As the day concluded, Dr. Rahul Goyal Director of GHS-IMR expressed heartfelt gratitude, echoing our sentiment of anticipation for ๐ƒ๐š๐ฒ ๐“๐ฐ๐จโ€™๐ฌ ๐ž๐ฑ๐œ๐ข๐ญ๐ข๐ง๐  ๐ฌ๐ž๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐š๐ญ ๐ฉ๐ซ๐จ๐ฆ๐ข๐ฌ๐ž ๐ญ๐จ ๐๐ž๐ž๐ฉ๐ž๐ง ๐จ๐ฎ๐ซ ๐ค๐ง๐จ๐ฐ๐ฅ๐ž๐๐ ๐ž ๐š๐ง๐ ๐ข๐ ๐ง๐ข๐ญ๐ž ๐Ÿ๐ฎ๐ซ๐ญ๐ก๐ž๐ซ ๐ข๐ง๐ฌ๐ฉ๐ข๐ซ๐š๐ญ๐ข๐จ๐ง.

Day Two at the ๐…๐ข๐ง๐š๐ง๐œ๐ž ๐…๐ฎ๐ฌ๐ข๐จ๐ง ๐‚๐จ๐ง๐œ๐ฅ๐š๐ฏ๐ž On February 17, 2024, our journey into the realm of finance continued with captivating sessions and thought-provoking discussions. The day commenced with an enlightening speech by renowned ๐“๐š๐ฑ ๐†๐ฎ๐ซ๐ฎ ๐‚๐€ ๐†๐จ๐ฏ๐ข๐ง๐ ๐Œ๐š๐ก๐ž๐ฌ๐ฐ๐š๐ซ๐ข, delving into the transformative impact of taxation on economic development. Maheswari’s insights into GST and Indian share market operations provided attendees with a comprehensive understanding of the interconnected elements driving economic growth.

Distinguished tax consultant ๐‚๐€ ๐€๐ญ๐ฎ๐ฅ ๐€๐ ๐š๐ซ๐ฐ๐š๐ฅ then shared valuable insights on “๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐š ๐๐ž๐ญ๐ญ๐ž๐ซ ๐…๐ฎ๐ญ๐ฎ๐ซ๐ž,” emphasizing resilience and adaptability in navigating today’s dynamic business environment. His discourse on AI and fintech technology highlighted their transformative role in shaping a forward-looking financial landscape.

The subsequent panel discussion, skillfully led by HDFC Bank’s ๐Œ๐ซ. ๐Š๐š๐ฐ๐š๐ฅ๐ฃ๐ž๐ž๐ญ ๐’๐ข๐ง๐ ๐ก ๐๐ก๐š๐ญ๐ข๐š, provided practical guidance on advancing careers in banking through certifications. Bhatia’s insights underscored the importance of continuous learning and staying abreast of evolving trends in the dynamic banking industry.

The post-lunch session featured the captivating “๐’๐ญ๐จ๐œ๐ค ๐’๐ฒ๐ฆ๐ฉ๐ก๐จ๐ง๐ฒ,” a live replica of stock market operations orchestrated by enthusiastic students. Students immersed themselves in simulated trading, showcasing strategic thinking and teamwork while gaining practical insights into risk management and market dynamics.

As the day concluded, Assistant Professor ๐Œ๐ซ. ๐๐ž๐ง๐ฎ ๐‚๐ก๐š๐ญ๐ญ๐ž๐ซ๐ฃ๐ž๐ž extended heartfelt gratitude to all attendees, teachers, staff, and student coordinators for their active participation in making the Finance Fusion Conclave an enriching and memorable event.

Alumni Reunion: Batch 1997-99

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Batch of 1997-99 hosted a batch reunion on the completion of 25 years at JK Hotel, New Delhi on February 10, 2024. 28 Alumni from the batch participated in the Silver Jubilee celebrations. The host for the event were Mr Shalbh Kant and Mr Anurag Tyagi, Alumni of 1997-99 batch. The evening started with an exchange of greeting among batchmates followed by handing over the mementos amid songs and fanfare. The highlights of the event were everyone shared his or her own experience during they were in campus and journey afterwards. Everyone reminisced about the time spent at alma mater and the institute’s contribution in their respective career. The batch remembers the contribution of Rohit Kotwal for connecting the batch and observed 1 minute silence in his remembrance. The evening concluded with sumptuous dinner.

Kanpur Literature Festival

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The first day of the Kanpur Literature Festival began with the screening of the film Pancham Unmixed, a documentary on the musical journey of R.D. Burman. The film’s director, Brahmanand S. Singh, was also present. He spoke to Dr. Alok Bajpai about the film. He explained in detail how the idea for the film came to him and the process of making it. Often, we see the work of creative people, but we should also see where these stories come from. This film shows all aspects of R.D. Burman’s life, from when he was at the peak of his success to when he was alone.

ย After the film, the Kanpur Literature Festival was inaugurated. At the inauguration, Festival Director Anjali Tiwari thanked all the people and the people of the city for making the festival a success with their cooperation. She said that the festival is now standing on its feet instead of crawling on its knees. Pallava Bagla, Syed Naqvi, Atul Tiwari, Anandvir Singh, Dr. Rahul Goyal, Alok Bajpai, Dr. Paliwal, Brahmanand Singh, and Kalpyani Komkali were present during the inauguration.

ย The second session was “Unique Signatures of Hindi,” in which well-known poet Pankaj Chaturvedi spoke to Mumbai-based poet Hubanath Pandey. During this discussion, many dimensions of poetry and the creative process were openly revealed, and the audience understood how serious this field demands. Where extreme despair comes, poetry is born there. He said that for those leaders who struggled, their stature fell.

ย The third session was “ISRO Story: India on the Moon.” In this, famous science journalist Pallava Bagla spoke. He shed light on Indian and American space technology and compared and criticized them. During this time, he also showed some short films.

ย The fourth session was “Kalajayi,” in which, on the occasion of the centenary year of Pandit Kumar Gandharva, his daughter Kalpyani Komkali shared her memories of her father with the people. She interestingly spoke to Dr. Alok Bajpai. Kalpyani ji remembered the life of her father with great affection and tenderness, and it showed a glimpse of the practice and penance of Kumar Gandharva ji’s life. This kind of performance is called LECDEM (Lecture and Demonstration).

ย After the fourth session, under Kanpur’s Kalamkar, the city’s well-known writer, Amar Singh Deep, was honored. Introducing Deep ji, writer Anita Mishra said that Amar Singh Deep’s literature not only presents the pain of the working class and the deprived before us but also talks about women’s discourse, especially the lower middle-class woman. Despite all the difficulties, he did not leave the city.

ย The last session of the first day was very interesting, which was called “Saag Meat.” Based on the story of famous writer Bhisham Sahni, it was presented in the form of a play by well-known actress Seema Bhargava Pahwa. Along with acting, she has also directed it.

ย On 24 December, 2023 the program started with Anushka Agarwal’s short film, Sugar Spice and Everything Nice. Anushka is a resident of Kanpur, and her short animation film has been shown at many other film festivals. Talking about her film, Anushka said, “It’s not about the women in the house; it’s about all the women. This film expresses the feelings of women in a powerful way, even without any dialogue. The puppet and the house used in this film were also made by Anushka herself.

ย Second session: literary meeting. In this session, Mohammad Anas Faizi, who came from Delhi, shared many stories of his life along with his Mazahia Shayari and entertained the people with the ‘Mulla Bano’ poem.

ย In this sequence, IAS Pawan Kumar Ji from Lucknow presented his ghazals and some other songs. The session was moderated by Kanpur-based author Bhawna Mishra, who gave an interesting insight into the Urdu language, the technique of shayari, and the beliefs associated with it.

ย The third session: The only singer of Hindi films in this session dedicated to the legendary singer of the Indian film industry, Shailendra, Vividh Bharati presenter Yunus Khan from Mumbai spoke in a very interesting way about all the aspects of Shailendra’s journey in the film world through songs. Yunus kept the audience engaged with his presentation with his interesting guffaws. Among the songs presented during this time were Hariyala Sawan, Awara Hoon, Dharti Kahe Pukar Ke, Barsaat Mein Humse Mile Tum, etc.ย 

ย Fourth session: Atal Ji’s India and today’s India In this session, former PMO officer Sudheendra Kulkarni spoke on all aspects of communism, communalism, and consumerism. During the session, Sudheendra ji highlighted Atal ji’s efforts to resolve India-Pakistan relations, and while referring to the Gaza war, Atal ji’s poem “Jung Na Hone Denge” was recited.

ย Fifth session: Bande me hai dum this session of Bollywood’s famous lyricist, writer, playback singer, and actor, Swanand Kirkire, stole the hearts of the people. He sang all the beautiful and melodious songs on the demand of the audience and narrated all the stories related to them by mixing these songs with interesting conversations. He entertained the audience with songs from films like 3 Idiots, Parineeta, PK, Lage Raho Munna Bhai, and the recent Shah Rukh Khan film Donkey.ย 

ย Sixth Session: KaljayeeIn this session, Bhuvnesh Komkali, the grandson of Kumar Gandharva, a renowned classical singer of the Indian music tradition, remembered his grandfather on the occasion of his centenary year and sang hymns decorated with beautiful and melodious classical tunes.


๐๐ฅ๐จ๐จ๐ ๐ƒ๐จ๐ง๐š๐ญ๐ข๐จ๐ง ๐‚๐š๐ฆ๐ฉ at GHS-IMR

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Dr. Gaur Hari Singhania Institute of Management & Research, in partnership with ๐‡๐ƒ๐…๐‚ ๐๐š๐ง๐ค and ๐‘๐จ๐ญ๐š๐ซ๐ฒ ๐‚๐ฅ๐ฎ๐› ๐จ๐Ÿ ๐Š๐š๐ง๐ฉ๐ฎ๐ซ North, is organizing a ๐๐ฅ๐จ๐จ๐ ๐ƒ๐จ๐ง๐š๐ญ๐ข๐จ๐ง ๐‚๐š๐ฆ๐ฉ at our campus. Your participation can make a significant impact.

๐ƒ๐ซ. ๐†๐š๐ฎ๐ซ ๐‡๐š๐ซ๐ข ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ

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The inaugural day of the ๐ƒ๐ซ. ๐†๐š๐ฎ๐ซ ๐‡๐š๐ซ๐ข ๐’๐ฉ๐จ๐ซ๐ญ๐ฌ ๐‚๐ก๐š๐ฆ๐ฉ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ unfolded with a burst of athleticism & sportsmanship. Cricket, the heartthrob of the day, saw both men’s and women’s teams engaging in exhilarating battles, showcasing the perfect blend of skill and teamwork. The strategic moves of chess enthusiasts echoed intellectual brilliance, while carom and badminton enthusiasts displayed finesse and agility. Each game, a testament to the passion and competitive spirit, created an electrifying atmosphere, leaving everyone eager for more thrilling contests on Day 2.

A Talk on “๐ƒ๐š๐ข๐ฆ๐ฅ๐ž๐ซ – ๐“๐ซ๐ฎ๐œ๐ค ๐ญ๐จ ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ” By Ms. Shruti Chatterhee

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Reflecting on the triumph of our recent event, “๐ƒ๐š๐ข๐ฆ๐ฅ๐ž๐ซ – ๐“๐ซ๐ฎ๐œ๐ค ๐ญ๐จ ๐“๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ” featuring the insightful ๐Œ๐ฌ. ๐’๐ก๐ซ๐ฎ๐ญ๐ข ๐‚๐ก๐š๐ญ๐ญ๐ž๐ซ๐ฃ๐ž๐ž, Product Owner & Software Engineer. The session unfolded a captivating journey into Daimler’s evolution, where trucks seamlessly integrate with cutting-edge technology. The shared images encapsulate moments of knowledge exchange and innovative exploration. A big thank to Ms. Shruti Chatterjee, attendees, and the Dr. Gaur Hari Singhania Institute of Management & Research community for making this event an outstanding success.

“๐€๐ˆ ๐–๐จ๐ซ๐ค๐ฌ๐ก๐จ๐ฉ ๐š๐ง๐ ๐๐ซ๐ข๐ฆ๐š๐ซ๐ฒ ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐๐ข๐ง๐  ๐จ๐Ÿ ๐‚๐ก๐š๐ญ๐†๐๐“”

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What an enlightening session it was! ย Under the guidance of Mr. Satyan Srivastava, Director at SNS Innovation Labs Private Limited, our students took an exhilarating plunge into the realm of Artificial Intelligence and ChatGPT.

On 07th October 2023, minds sparked as they explored AI’s limitless possibilities, shared ideas, and engaged in hands-on activities. Mr. Satyan Srivastava’s expertise lit up the room, leaving a trail of inspiration and newfound knowledge.Stay tuned for more knowledge-fueled adventures at GHS-IMR!

Poster Making Competition on “Actions Speak Louder than Wordsโ€ The Power of Non-Verbal Communication’

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Poster making activity was conducted for PGDM 1st Year on “Actions Speak Louder than Wordsโ€ The Power of Non-Verbal Communication’. Students enthusiastically participated and came out with their creativity through captivating posters that highlighted the significance of non-verbal communication. The event not only fostered a sense of teamwork but also raised awareness about the subtleties of body language, gestures, and facial expressions in conveying messages effectively. It was a resounding success, leaving participants with a deeper understanding of the adage, “Actions speak louder than words”.

Carnival Fresher’s Party conducted for the Batch 2023-25 at GHS-IMR

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The Carnival Fresher’s Party 2023, organized by the Dr. Gaur Hari Singhania Institute of Management and Research (GHS-IMR), on September 22,ย 2023, served as a warm welcome for new students, fostering a friendly and encouraging atmosphere that aimed to boost their confidence and nurture their creative potential. This event played a pivotal role in uniting seniors and juniors and forging bonds within the GHS-IMR family.

Themed around a colorful carnival, the event was marked by a distinctive color code. The event commenced with an inaugural address by Prof. (Dr.) Rahul Goyal, the Director of GHS-IMR. In his speech, he emphasized the importance of students aligning with the institute’s vision, focusing on skill development, and making the most of the available campus resources and environment. He stressed that while acquiring domain knowledge was essential, developing soft skills and active participation in extracurricular activities were equally significant aspects of a well-rounded education.

In summary, the Carnival Fresher’s Party 2023 at GHS-IMR was not only a welcoming event but also a platform for students to come together, fostering a sense of unity and belonging. It was characterized by a vibrant carnival theme and highlighted by Prof. (Dr.) Rahul Goyal’s opening address, which emphasized the holistic development of students through skills, knowledge, and active engagement in extracurricular pursuits. The Carnival Fresher’s Party is not only about entertainment but also an opportunity for students to forge new friendships and bonds that will last throughout their academic journey. It is a platform for students to let their hair down and create memories that will be cherished for years to come.

To warmly welcome and integrate the incoming fresherโ€™s into the GHS-IMR community, senior students showcased dazzling performances encompassing singing, dancing, and musical acts. The fresherโ€™s, in turn, impressed with their outstanding stage performances. In the journey to select Mr. and Ms. Fresher 2023, a series of competitions, including a ramp walk, a talent showcase, and games were conducted. Judging the winners proved to be a significant challenge due to the exceptional performances delivered by the students. Finally, at the end of the event, the highly anticipated titles were announced, naming them Mr. Fresher Ayush Chaubey and Ms. Fresher Ishita Singh Chauhan, and Mr. Evening Anmol Agarwal and Ms. Evening Rimjhim Dhawan, respectively.

Professor (Dr.) Rahul Goyal, along with Professor (Dr.) Parul Goyal and the rest of the faculty, presented awards to the winners. Subsequently, Professor (Dr.) Rahul Goyal offered warm thanks and extended his congratulations to the winners. He also expressed his appreciation for socio-cultural committee students who took part in and volunteered for the event, encouraging them to get involved in additional extracurricular activities. Following this, the dance floor was made available to everyone for their enjoyment.