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Dr. Rahul Goyal has a vast academic and administrative experience of mentoring various group of colleges.  He has worked closely with organizations like NCTE, AICTE, UPTU, CCS University and U.P. Government for affiliation and other concerned works. He is passionate, resourceful, open-minded and performance oriented. Therefore Dr. Rahul Goyal is known in the academic field as a go-getter.  His knowledge and trusted advice has shaped the success story of many students as well as institutions.

Work Experience

• Working as Director for Dr. Gaur Hari Singhania Institute of Management & Research (GHS-IMR), (JK Group) Kanpur since February 2021.
• Worked as Director in IIMT College of Management from July 2015 to January 2021.
  Worked with Mangalmay Institute of Management & Technology, Greater Noida as a Director from Feb 2010 to July 2015.
• Worked as Associate Director IIMT Management College Meerut from July 2009 to Dec 2019.
  Worked as Executive Director for Shri Ram Group of Colleges, Muzaffarnagar (Shri Ram College, Shri Ram College of Management, Shri Ram Law College, Shri Ram Girls College running 18 courses and having the strength of more than 3500 students and 126 staff members) from March 2006 to February 2009. ( 3yrs)
• Worked as Dy. Director IIMT Management College Meerut from August 2005 to Feb 2006.(7 months)
  Worked as Dy. Director and officiated Director for S. D. College of Management Studies from November 1997 to June 1999. and then worked as Director for S. D. College of Management Studies from July 1999 to July 2005. ( Approx 8 yrs)
• Worked for Advance Valve Group (M.N.C.) Noida from July 1996 to October 1997, worked as Asstt. Manager (Marketing) then as Regional Manager (Marketing) for Central India with the same group from 1st Feb 1997 to October 1997. (Approx. 1.5 yrs)

Achievements

• Ex-member of Governing Body of S. D. College of Commerce, Muzaffarnagar
• Ex-member of Governing Body of S. D. College of Law, Muzaffarnagar.
• Member of Advisory Council of APIIT, Panipat.
• Member of Advisory Council of ELITE College, Roorkee.
• Member of Paper setting panel of C. C. S. University, Meerut and Gurukul Kangri University, Hardwar.
• Worked as expert for Group Discussion and Interviews for admission in M.B. A through UPMCAT, MNREC, Allahabad and Gurukul Kangri University, Haridwar.
• Member of Copy evaluation panel of C.C.S. University, U.P. Technical University (Head Examiner), Gurukul Kangri University, Hardwar.
• Worked as Editor in Chief for Prabandha Guru, a Management Journal Published by Shri Ram Group of Colleges, Muzaffarnagar.
• Editor Mangalmay Journal of Management & Technology.
• Five Ph.D awarded under his supervision.

Publications

• 22 Research paper published  Refereed Journal

Paper Presented in Conferences 

• 34 Research Paper Presented in Conferences and Seminars:

Workshop/ Conference (Attended and Conducted)

• He has attended many International Conferences and National Conferences as Resource Person in various other Colleges & Universities.
• More than twenty National Conference and Workshops have been organized in the above-referred colleges under his leadership.
• He has conducted various MDP & FDP programmes.

Dr. Shekhar Trivedi excels in Marketing Elective courses especially in Digital Marketing, Direct Marketing and other Marketing Communication areas. He is an expert in developing multi-media case studies and games and is known for his innovative teaching methodologies. He has authored a Business Novel titled ‘Target Busters’ based on the experiences of the Salespersons.

• A Ph.D., MBA, FDP-XLRI, PGCAPR-MICA; working as Professor, Marketing with Dr. Gaur Hari Singhania Institute of Management & Research, Kanpur
• Executive Programme on Digital Transformation from Haas Business School, University of California, Berkeley
• Authored Business Novel titled ‘Target Busters’ on sales released in Feb., 2014 in the International Book Fair, New Delhi and now catalogued in US Senate Library, Cornell University, University of North Carolina and other reputed US Universities.
• Certifications in Digital Marketing Course from University of Illinois, Wharton and Transmedia Storytelling from UNSW, Australia (MOOCS)

PUBLICATION

• Trivedi, S., Bharadwaj, R., (1999). Breaking the Ground at Kano. Management Review, IIM-B, Dec. (SCOPUS Indexed)
• Trivedi, S. (2000). The Snags in the Field. A&M, 15 June
• Trivedi, S. (2000). Man or Machine – Substituting for Effective Services. Indian Management, 15 June
• Trivedi, S., Pandiya, S., Gupta, S. (2000). Product – Its association with the Personality’-Paradigm, IMT-Ghaziabad, Journal, July-Dec
• Trivedi, S. (2000). Database- A promise of Future in Marketing. CSJM University Seminar Publication, Feb
• Trivedi, S. (2000). From One-to-One, Golden Jubilee issue of Solus – Magazine of Ad Club of Bombay. August
• Trivedi, S. (2005). Getting Customers through the Door – Smart Manager, issue Dec- Feb
• Trivedi, S. (2000). Rural Marketing-Challenges and Opportunities. Indian Journal of Development Research and Action (An International Journal), Jan-June 2006
• Trivedi, S., Gupta, S. (2007). Launch of Nav Jagran. Vision, MDI Journal. Oct.-Dec (SCOPUS Indexed)
• Trivedi, S. (2008). Zooming in on Malls. Retail Biz, May
• Trivedi, S., Dubey, O.S. (2012). Management Challenges at Diacon Pharma. NIDM. Jan-June
• Trivedi, S., (2013).  Scooterretes – Exploring the causes of Accidents. Shodh. July
• Dikshit, S., Trivedi, S. (2013).  Impact of Supply Chain Management Practices on Competitive Edge and Organizational Performance:  Study of Cement Industry . Paradigm. July-December
• Afaq. S., Trivedi. S. (2013). Back from the Servicescape. IMR Management Review. July – Dec.
• Trivedi, S. (2016). Nation Personality – The Germination, NMIMS Journal of Economics and Public Policy. Oct-Nov.
• Trivedi,S. (2017). A Sustainable Model, Smart Manager. Mar-Apr.  http://www.thesmartmanager.com/mag524/1703TSM/files/assets/basic-html/page68.html
• Trivedi, S., Dikshit, S. (2020). Facebook Posts: Exploration and Comprehension of Sensationalism. Prabandhan: Indian Journal of Management. Aug-Sept. (SCOPUS Indexed, Cite Score: 1.4) http://www.indianjournalofmanagement.com/index.php/pijom/article/view/155232

BOOK REVIEWS

• Linton, Ian, Building Customer Loyalty, University Press – Management Review, IIM-B Journal, Jan-June, 2001
• Gupta, D., Management Mantra, PHI – Management Review, IIM-B Journal, July-Dec.,2001
• ReviewedCase Study Manuscript ID AJC-2021-0300 entitled “Students as Brand Ambassadors – “Word of Mouth is Sufficient” for Asian Journal of Management in September 21
• ReviewedCase Study Manuscript ID AJC-2021-0300 entitled ” “Gyan Fresh: Digital Transformation of Dairy Business with Innovation and Technology” for Asian Journal of Management in July 21

CURRENT RESEARCH WORK

• Study on Consumer Acceptance of Autonomous Cars applying TAM model
• Thought paper on advertising in the world of 5^th level Autonomous Cars
• Case Study on Red Quanta – A Ghost shopping agency

INSTRUCTIONAL TOOLS

• Intellisales – Real time online business game based on selling skills -2005
• India’s World Cup Fiasco – a multimedia case study on Team and Motivation (for demo video visit the following link https://www.youtube.com/watch?v=wFMMdNEVic4 ), 2007
• Mall-O-Mania – Fundamentals involved in establishing a Mall (for demo video visit the following link https://www.youtube.com/watch?v=8MIuYybaONw), 2008
• Developed a film on rural market – Baghpur, a feeder village, 2009
• Developed a film on rural market – Gauri, a satellite village, 2009
• Campbell Shirt Co. – A simulation on problem of Infringement and Undercutting in Sales, 2010.
• 3-Board Game Series in Sales Management Bloom Triad on Sales Mapping, Territory Monitoring and Sales Compensation, 2016.
• Developed an online game on ‘Product Launch in fruit drinks market’ on Jamboard platform.
• Developed a game for school children on history titles ‘Dynasty’ on the reigns of Kings in India
• Developed a card game on the Board of Directors interplay
• Developed a Card Game ‘Lolilns’ based on sales strategy

ACHIEVEMENTS

• Silver Medalist for securing 2^nd position in MBA
• Case Study published under TCS Smart Case Study Contest in Smart Manager, issue Dec.2005 – Feb.2006
• Impressed by the content of my article, IIM-Bangalore Journal ‘Management Review’ started the new feature ‘Hands on’
• Late Sunu Sen Gupta, formerly, Marketing Director, HLL, cited my clarification on one of the concept in A&M, issue – 31^st Dec., 1999
• Panelist in Book Reviewer Panel of IIM-B Journal, ‘Management Review’.
• Panelist in Book Reviewer Panel of Narsee Monjee College of Commerce & Economics Journal, ‘Nav Manthan’
• Ph.D. work on Product Personality was published in IMT, Ghaziabad Journal, ‘Paradigm’
• Appeared twice in Dainik Jagran the reputed hindi daily because of innovative teaching methodology

• ‘Target Busters’ – a business novel on sales released in International Book Fair at Pragati Maidan. Novel is catalogued in Harvard, Stanford, University of North Carolina libraries and being bought in USA and other countries too.
• Published an edited book on BrandCraft 2014 Conference, co-authored by Dr. Rakesh Premi and Dr. Puneet Rai
• Felicitated by Lions Club of Kanpur as Exemplary Teacher on 5^th September, 2020
• Organised 8-Weeks Online Wisdom talk series from 1^st May 2021 – 30^th June 2021 wherein experts from different walks of life delivered lectures on every Saturday and Sunday.
• Along with Ms Surbhi Srivastava, did a consultancy for ‘Shubham Goldiee Masale’ in November 2021 on transcreating 30 spices packs in French language for Canada Market.
• Facilitated the conduct of ‘Kanpur Literature Festival’ in the first week of December 2018, 2019 and 2021, in association with the Kanpur Literature Society.
• Invited as a chief guest in the orientation programme of B.com of Jagran college of Art Science and Commerce on 16th September 2022.
• Chaired the session on ‘Corporate Social Responsibility in the International Business Conference organised by Kahramanmaras University, Turkey on 13^th May 2022.
• Was invited as an external examiner for FRC (Faculty Research Committee) of PhD students by Faculty of Commerce and management Rama University on 24th September 2022
• Has been nominated as co-guide by Amity University Lucknow for the PhD being pursued by Ms. Arveen Kaur in the marketing area.
• Invited as a subject matter expert of PhD thesis viva in IMT University, Raipur Doctoral Management Program in Management on 9^th May 2023
• Invited to Startup Nexus Udham Utsav 2024 as a panelist on April 27–28, 2024, at Chhatrapat Shahu Ji Maharaj University, Kanpur.
• Evaluated Abhishek Sharma’s PhD thesis at the Faculty of Management & Commerce, which is titled “Development of Framework for overall evaluation of Indian Hospitals.”
• Evaluator and examiner for PhD evaluation for Rama University, Kanpur.

CERTIFICATIONS

• FDP on ‘Trainers in Management Education’ from XLRI, Jamshedpur, 3 weeks (May 25 – 13 June, 1998)
• ‘Customer Relationship Management’, MDI, Gurgaon, 5 Days (Jan 8 – Jan 12, 2001)
• ‘1 Year Post Graduate Certification in Advertising & Public Relations’ from MICA, Ahmedabad (July 2013 – June 2014)
• ‘Introduction to Global Hospitality Management’ from Cornell University ( Coursera Certification, 2016)
• ‘Marketing in Digital World’ from University of Illinois (Online Coursera Certification, 2016)
• ‘Content Strategy for Professionals: Engaging Audience’ from North Western University, USA (Coursera Certification, 2016)
• ‘Content Advertising and Social IMC’ from North Western University, USA (Coursera Certification, 2016)
• ‘Engagement and Nurture Marketing Strategy’ from North Western University, USA (Coursera Certification 2016)
• ‘Viral Marketing and how to craft Contagious Content’ from Wharton, University of Pennsylvania (Coursera Certification 2017)
• ‘Transmedia Storytelling’ from UNSW Australia ( Coursera Certification 2017)
• ‘Design Thinking for Innovation’ from University of Virginia (Coursera Certification 2020)
• ‘Artificial Intelligence in Marketing’ from Darden School of Business (Coursera Certification 2021).

WORKSHOP/CONFERENCES

• Attended one-month FDP at XLRI, Jamshedpur (1998).
• Attended a four-day programme on CRM at MDI, Gurgaon (2001).
• Organised & conducted the training programme for Thermodynamics Pvt. Ltd. Sep., 2004.
• Organised workshop on ‘Production of Print Ads’ in association with advertising agency Hakuhodo Percept, Jan., 2005.
• Organised workshop on ‘Advertising- A 360° Approach’ in association with advertising agency JWT, Feb., 2006.
• Attended 1 day workshop on ‘Using Cases in B-Schools’ conducted by Prof. Om Gupta of University of Houston, USA, August 2010.
• Attended 1 day workshop on ‘Self-Management Learning’ conducted by Prof. Hugo Gaggiotti of Bristol Business School, University of West of England, Sep., 2010.
• Attended 3-day workshop on SPSS conducted by Prof. Jack Reardon of Hamline University and Dr. Prithvi Yadav, June 2011
• Organised International Conference on ‘Global Business Horizon – Challenges and Opportunities’ in association with GBMF USA, Feb., 2011 under the capacity of Co-chair.
• Attended 4-day workshop on ‘SPSS’ by IBM CEBT, June 2012
• Organised International Conference on ‘Best of Breed Practices in Changing Global Business Environment’, Dec., 2012.
• Conducted workshop on ‘Development of Facebook Apps for Marketing’, Mar., 2013 for management students in Kanpur.
• Conducted workshop on ‘Youtube Trueview Ads and Adwords Remarketing Ads’, Feb., 2013 for management students in Kanpur.

• Organised and conducted a Training Programme on ‘Facebook Marketing for Small Business’ on 18^th, 2017.
• Key Note Speaker in the International Conference organized by Faculty of Commerce and Management – Rama University on ‘Disruptive Technologies-Transforming Businesses” on 2^nd December, 2018, addressed the audience on ‘Disruptive Technologies in the evolution of Cinema in Hollywood’.
• Acted as one of the panelists in the panel discussion on ‘Sustainable Marketing Practices’ in the international conference organized by PSIT, Kanpur on 9^th, 2019 along with the members from Accenture and other multinational companies.
• Took a session in an FDP on Innovative Teaching Pedagogy in Management Education’ on 30^th April 2020
• Took a session in an FDP on ‘Developing and Designing a Business Game’ organised by Amity University, Noida on 18^th May, 2020
• Took a session in an FDP on Innovative Teaching Methodologies in Digital Era organised by Amity Business School, Noida on 19^th June 2020
• Took a session in a 2-Week FDP on Covid-19 New Age Teaching Pedagogy: Innovative tools, techniques and research methods for efficient Business Management Teaching in the Digital Era’ organised by JNU, New Delhi on 22^nd July 2020
• Organized Faculty Development Program on the Topic:”Exploring Jamboard for Interactive Online Business Games” on 6^th January 2021.
• Organised and delivered an online workshop on ‘Development of Business games and case studies’ for faculty members and research scholars on June, 19, 2021.
• Took one day session on ‘Two-step Cluster Analysis’ in the one week faculty development program  on “Writing and Publishing Research Papers”  from 28th June 2021 to 4th July 2021. 127 participants from all across the academia participated in the online FDP.
• Took a webinar on “Fundamentals of Creating Visual Presentations” in a webinar series organized by SEMSWelfare Foundation (SWF) on 29^th August 2021.
• Gave a talk on” Media Manipulation for Consumption” in the webinar series “Agnotological contexts and Interrogating Disciplinary practices in the wake of Pandemic”  organised by the Center for Adivasi Research and Development (CARD), in collaboration with Central University of ODISHA( Koraput, Odisha), Indian Institute of Management ( IIM Sambalpur, Odisha).
• Presented a paper on Exploring Feminine Personality Traits in Bottle Shapes at the 18^thInternational Conference on “Transforming Management Practices and Processes for Economic Development and Societal Welfare” on February 26, 2023. The conference was organised by PIMR, Indore
• Presented the research work titled “Does a website appeal to Trigger’s Generation Z impulse buying? An Empirical Investigation at the XIX International Conference on the theme “Changing Business Paradigms: Trends in Innovation, Governance, and Sustainability” PICOM-24 held on February 23–24, 2024, organized by Prestige Institute of Management and Research, Indore.
• Presented a paper titled “Exploring the E-Impulsive Buying Behavior of Gen Y in E-Markets in the International Conference on Sustainable Management and Practices (ICSPM-2024) held on April 5-6, 2024 at the School of Business Management Chhatrapati Shahu Ji Maharaj University Kanpur.
• Key Note Speaker on ‘Designing and Development of Business Games- An Instructor’s Perspective’ at the international Business Conference organised by Kahramanmaras University, Turkey on 13^th May 2022.
• Did an FDP on Business Games for the faculty and staff of ITM, Vashi, and Mumbai on June 3^rd
• Session on “Marketing of Experience” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Session on “How is Marketing different from Commodities and Services” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Session on “ How do we design Experience” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Session on “ Integrated Marketing Communication Strategy” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Session on “Integrated Marketing vs. Traditional Marketing” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Session on Marketing Challenges posed by Experiential Integrated Marketing Communication Strategy” in the MDP title advantage management development program on 19^th January 2023 organised by incubation center IIT Kanpur and Ministry of MSME
• Workshop on Gamification for Entrepreneurs of BNI forum at Hotel Landmark on October 28, 2023.
• A workshop on “Gamifying Educational Lessons” on April 14, 2024, for Billabong International School, in which 70 teachers attended the workshop.
• A workshop on ‘Gamification of Educational Lessons’ on May, 25, 2024 for 40 teachers at Seth Anandram Jaipuria School and and spoke about gamifying chemistry, history, and geography lessons.
• An Online session on ‘ Gamification – A Panacea for Distraction Economy’, on Sept, 28, 2024 for 45 students and professors of Don Bosco Institute of Technology, Mumbai and spoke on Gamification in Sales, Shop Floor Safety and Carbon Credit.

Dr. Parul Goyal has a vast academic experience of mentoring various group of colleges. She has worked closely with organizations Shri Ram College of Management, Muzaffarnagar, IIMT Management College, Meerut, Mangalmay Business Academy, and IIMT College of Engineering Greater Noida. She is passionate, resourceful, and open-minded, performance oriented in the field of academics & Research. Her knowledge and trusted advice has shaped the success story of many students as well as institutions.

Work Experience

• Working as Professor for Dr. Gaur Hari Singhania Institute of Management & Research (GHS-IMR), (JK Group) Kanpur since September 2021.
• Worked as Professor in IIMT College of Engineering Greater Noida from August 2015 to January 2021.
  Worked as Visiting Professor in MangalMay Institute of Management & Technology from September 2011 to June 2015.
• Worked as Director in Mangalmay Business Academy from Feb 2010 to Aug 2011.
  Worked as Professor from August 2009 to Feb. 2010 in IIMT Management College Meerut.
• Worked as Professor in Dwarikadheesh Research, Education and Management School, Saharanpur from Feb 2009 to July 2009.
• Worked as Professor from March 2008 to Feb 2009 in Shri Ram College of Management, Muzaffarnagar.
• Worked as Associate Professor from March 2006 to March 2008 in Shri Ram College of Management, Muzaffarnagar.
• Worked as Asstt. Professor from August 2005 to Feb. 2006 in IIMT Management College, Meerut.
• Worked as Asstt. Professor from March 2004 to July 2005 in S.D. College of Management Studies, Muzaffarnagar.
• Worked as Lecturer from Feb. 1999 to March 2004 in S.D. College of Management Studies, Muzaffarnagar.

Publications

• 20 Research paper published  Refereed Journal

Paper Presented in Conferences

• 25 Research Paper Presented in Conferences and Seminars:

Workshop/ Conference (Attended and Conducted)

• She has attended many International Conferences and National Conferences as Resource Person in various other Colleges & Universities.
• More than twenty National Conference and Workshops have been organized in the above-referred colleges under hes leadership.
• She has conducted various MDP & FDP programmes.

A rich experience in the field of consultancy to government, non-government and private sector in the field of Information Technology, Developing Information System, Supply Chain Management and Business Modeling. He has keen interest in Business Intelligence and Market research. He is also a trainer to government and non-government training modules.

PUBLICATIONS

• Jaiswal, D., Sharma, D., (2014). Case-study of The Royal Enfield ‘Bullet’ turnaround, BrandCraft, 1^st International Conference on Marketing.
• Jaiswal, D., Srivastava, S., (2012). The Market Potential of generic medicines in Kanpur/UP, Best of Breed Practices in Changing Global Business Environment, 4^th GBMF International Management Conference, 17 December.

• Jaiswal, D., Fatima, H., (2012). Measuring Brand awareness about Dettol, Best of Breed Practices in Changing Global Business Environment, 4^th GBMF International Management Conference, 17 December.
• Jaiswal, D., Srivastava, M., (2012). A Study of student satisfaction analysis at post graduate level, Best of Breed Practices in Changing Global Business Environment, 4^th GBMF International Management Conference, 17 December.

• Jaiswal, D., Sharma, D., Grover, A. D., Murthy, K. V., (2011).Capacity Building of HR for Local Governance Body-An MIS Perspective, Global Business Horizons- Challenges and Opportunities, International Management Conference, GBMF, USA.
• Jaiswal, D., (2007). Mondragon – A  unique case of micro financing, Management Today, Vol. IV, Issue II, August.
• Jaiswal, D., Dubey, R. P., (2002). Power Sector Reforms and Materials Management in UPPCL-A case study, Management Today, Vol. II, Issue I, August.
• Jaiswal, D., (2001).Book Review: Who moved my Cheese, Convergence Asia, Vol. I. Number I, September.

WORKSHOP/CONFERENCE

Workshops and Seminars: Conducted

• Conducted an MDP on “Six Sigma & Quality Management” at IRDT.
• Conducted a 2 Day MDP on “Toxicity and Environment” at IRDT.
• 2 Day Workshop on Production Planning at Treads India Ltd.
• Conducted a One day seminar on “Industrial Accidents and role of Supply Chain Management” at IRDT.
• Conducted an MDP on “Disaster Management” at IRDT.
• Taken sessions on Capacity Building for Kanpur Nagar Nigam Officers, Kanpur.
• One day workshop at Central Excise Department at UPSIDC Kanpur on Change Management.
• Conducted a 2-day workshop on Supply Chain Management for National Productivity Council at Camphor Allied, Barrely.
• Conducted an MDP on “Total Quality Management” at IRDT.
• Organized a one-day-seminar on “Innovation in Supply Chain Management” and have presented paper on “Collaboration between the Industry and Academics for reviving the Manchester of east-Kanpur”.
• Conducted an EDP on “Value Engineering” at IEL-Industrial Electronics Limited- a division of LML.
• Conducted a training session on “IT for non-IT executives” at Regional training Institute of Ordinance Factory, Kanpur.
• Conducted MDP on “Materials Resource Planning – MRP” at IRDT.
• Conducted MDP for Scooters India Limited on “Impact of Information Technology in Manufacturing Industry”.

WORKSHOPS AND SEMINARS: PARTICIPATED

• Participated in a one-day-workshop conducted at GHSIMR, titled “Using Cases in B Schools”.
• Participated in a one-day-workshop conducted at GHSIMR, titled “Self Management Learning”.
• Participated in a two-day-workshop conducted at GHSIMR, titled “How to do research with Statistical Package for Social Sciences”.
• Participated in a one-week-workshop conducted by XLRI-Jamshedpur, titled “Designing Organization for Uncertain Environment”.
• Participated in a three-day-workshop conducted by NIILM-New Delhi in collaboration with CECOP, Univ. of Delhi, titled “Changing Paradigm of Teaching & Research”.
• Participated in a one-day-workshop conducted by British Council-New Delhi in collaboration with New Academy of Business U.K, titled “Corporate Social Responsibility”.
• Participated in a six-days-workshop conducted by NITIE, Mumbai titled “Supply chain Management in FMCG Sector”.
• Participated in Seminar on Human Resource Management.
• Participated in ICCC–05, International Conference and Exposition on Communication and Computing organized by IIT – Kanpur

SOCIAL ACTIVITIES

• CRS Activity at Snehalay Orphanage at Kanpur
• Blood Donation Camp at GHSIMR, Kanpur 2015
• Blood Donation Camp at GHSIMR, Kanpur 2014
• Blood Donation Camp at GHSIMR, Kanpur 2013
• Role and importance of MBA education in current scenario- done for Jaiswal Maha Shabha
• Why MBA education?- done for Ganges Club Members
• Blood donation camp at Welingkar Institute of Management.
• President of Instrumentation Society of America-Student’s Section,Loni

CONSULTANCY/PROJECTS UNDERTAKEN

• Developing a SCM Model for distribution of Cement at J K Cement ltd.
• Development of an MIS and Operations model for V K Packagers ltd., Kanpur
• Designing Capacity Building Model for Kanpur Municipal Corporation from June-Aug, 2009.
• Critical Analysis of MIS of M/S Berry Trading ltd., Mumbai May 2009
• Redesigning the existing MIS at Pradeshic Cooperative Federation (PCF) a UP Government undertaking
• Designing and development of e-kiosks in rural pockets around Lucknow
• e-enablement of the export of Chikan Products of Lucknow- a Ministry of HR sponsored project
• Development of CBT for MCA course for a Chennai based university.
• Cyberpumps- studying the market feasibility of Cyberpumps in Mumbai for Satyam Infoway Ltd.

Dr. Puneet Rai is an educator who emphasizes the role of research and consumer behaviour in marketing decisions. He teaches subjects of consumer behaviour, marketing research and strategic management. .

PUBLICATIONS

• Parihar, S. S., Rai, P., & Siddiqui, M. (2021). A study of commuter’s shift behaviour towards new age convenient transport services. FIIB Business Review, 10(2), 172-180. (Scopus-indexed)
• Trivedi, S., Singh, K.M., & Rai, P. (2021), Silvermax : Watch or Eat, The Case Center, Cranfield University UK, December,6, 2021, Case-Reference no. 521-0119-1. https://casecent.re/p/181037
• Rai, P. (2020). The Rising Interest in Workplace Spirituality: Micro, Meso and Macro Perspectives. Purushartha-A journal of Management, Ethics and Spirituality, 13(1), 56-66. (Scopus-indexed).
• Parihar, S. S., & Rai, P. (2020, December). Social Media Uses among Youths and Matured Person. In International Working Conference on Transfer and Diffusion of IT (pp. 428-437). Springer, Cham. (Scopus-indexed)
• Rai P, Customer Ethnocentrism, Animosity and Purchase Intentions of Chinese Products. Journal of Contemporary Research, Vol2, April-June 2019
• Rai P, Star-Wars of Indian Television Channels. Prastuti – Journal of Management & Research, Vol 6(1), July 2017. (UGC-CARE)
• Tripathi, P., & Rai, P. (2017). Customer Attitudes and Adoption of Digital Banking. LBS Journal of Management & Research, 15(1), 15-22.
• Rai P. Emerging Challenges for Brand Management: Anti-consumption and Brand Avoidance, GBAMS-VIDUSHI, Vol 9, No.1, 2017.
• Virmani, S and Rai. P, ‘Impact of Brand Equity Perceptions and Socio-economics Factors on Consumer Brand Preference for LCD/LED Television, Edited book- Brandcraft-2014, p58-63.
• Rai Puneet, Emergence of Buzz Marketing & Rural Marketing in India, Shodh- Journal of Management, Technology & Social Sciences, Vol 2, Issue 1, 2012.
• Rai Puneet, “Workplace Spirituality: A Fad or a Relevant Paradigm’ in the book of selected papers at the International Conference held at Rishikesh organized by SEFOD (Oct, 2010).
• Awasthi, P. and Rai, P, Nanolution: Lessons from development of Nano, IMR-Management Speak, Vol 5, No. 2, 2012

MDP CONDUCTED:

• Conducted MDPs for IOCL and India Post in 2017-18, 2018-19, 2019-20 and 2020-21 at Lucknow.
• Conducted MDP for India Post in 2018-19 at Noida.
• Conducted MDPs in the area of ‘Successful Selling’ at Dr. GHS-IMR, Kanpur (UP)-208005.

BOOK PUBLICATION:

• Co-edited a book titled ‘BrandCraft-2014” on selected papers of First International Marketing Conference held at GHS-IMR, Kanpur.

CONSULTANCY PROJECT UNDERTAKEN:

• Designed and conducted comparison of Maggie, Yipee and proposed brand of instant noodles by Goldiee Group. The methodology developed was used across different markets leading to launch of ONE-ONE noodles by the Goldiee Group.

PAPERS PRESENTED:

• Presented a paper on “ Workplace Spirituality and CSR: A Search for Commonality and Differences” at International Conference organized by GBMF, USA at GHS-IMR, Kanpur (Dec, 2012)
• Presented a paper on “Workplace Spirituality: A Fad or a Relevant Paradigm” at the International Conference held at Rishikesh organized by SEFOD (Oct, 2010).
• Presented a paper on “The Emergence of Retailing Behemoths: A Challenge to the Brand Owners” at the International Conference held at RATM, Mathura (Feb, 2007).
• Presented a paper (Co-authored) on E-retailing” in the International Conference held at RATM, Mathura (Feb, 2007).

CONFERENCES ORGANIZED :

• Organized 1st international conference on marketing ‘Brandcraft-2014’ at GHS-IMR Kanpur.
• Organized 2nd international conference on marketing ‘Brandcraft-2016’ at GHS-IMR Kanpur.
• Organized Entrepreneurship Summit in 2013 at GHS-IMR, Kanpur.

CERTIFICATION PROGRAMS:

• IBM Certification on Predictive Analytics.
• IBM Certification on Descriptive Analytics.

WORKSHOP/CONFERENCES:

• Completed graded Faculty Development Programme (FDP) on Pedagogy and Research Methods from (May, 14 – July 6, 2018) at Indian Institute of Management, Ahmedabad
• Attended 10 days QIP Short Term Course ‘Frontier Areas in Econometrics and International Trade and Finance’ at IIT, Kanpur
• Attended one week Foundation Course of Management Teachers Program (MTP) on Strategic Management at IIM, Lucknow
• Attended one month FDP on “Research Methodology” conducted by Institute of Engineering and Technology(IET, Luck now)
• Attended 2 day FDP on “ Using cases in B- School” conducted by Dr Gaur Hari Singhania Institute of Management & Research, Kanpur
• Attended 3 day FDP on “How to do research with Statistical Package for Social Science” (SPSS) conducted by Dr Gaur Hari Singhania Institute of Management & Research, Kanpur
• Attended 1 day Workshop on “ Self Management learning’’ conducted by Prof. Hugo Gaggiotti, Bristol Business School University of the west of England, UK at GHS-IMR campus
• Workshop on “Contemporary pedagogical approaches in operations management” organized by UPTU, Luck now & sponsored by United States Educational Foundation in India
• One day seminar on” Integration of Ethics & Human Values in Technical Education” organized by UPTU, Luck now
• National seminar on “ Creating value through collaboration” organized by LBSIMDS, Lucknow.

PARTICIPATION IN SEMINARS/ WORKSHOP:

• Participated in a workshop on Entrepreneurship at IIT, Kanpur (Oct, 2014).
• Participated in a Data Analytics through SPSS conducted by Prof. V.K. Murthy (Jan, 2014)
• Participated in Second FDP on SPSS conducted by Prof. Prithvi Yadav ex-Prof. IIM, Indore (June, 2011).
• Participated in a workshop on “Using Cases in B-Schools” conducted by Prof. O.P.Gupta, University of Houston-Downtown Texas (July, 2010).
• Participated in a workshop on “Using Cases in B-Schools” conducted by Prof. O.P.Gupta, University of Houston-Downtown Texas (Aug, 2010).
• Participated in a workshop on “Self Managed Learning amongst Students” conducted by Prof. Hugo Gaggiotti, Bristol Business School, University of the West of England, UK.
• Attended QIP on ‘Industrial Organisation and Policy: Contemporary Theory & Practice organized by HSS-IIT Kanpur.
• Participated in National Seminar on “Academicians role and responsibilities in producing professionally groomed management graduates” at IEM, Lucknow (Nov, 2006).

Mr. Benu Chatterjee is having 23 years’ rich experience (Including 17 Years in USA, Middle East & North Africa – MENA) in delivering optimal results & business value in high- growth environments across verticals in the areas of Supply chain Management, Financial Planning, Budgeting, Management Accounting, and Strategic Planning in the industry of repute in manufacturing and construction. Associate Professor at Swiss Business School, Dubai (UAE), Chiefley Business School, Australia, and American University, Sharjah (UAE)

CERTIFICATION

• Trainer License Holder (No – 92299, 8th July 2014) from Dubai Knowledge Village, TECOM
• Certified by Knowledge & Human Development Authority (KHDA), UAE Govt. as Trainer.
• Certified trainer of ORACLE /SAP – MM & FI Module
• Certified trainer of TALLY, Bangalore

WORKSHOP/CONFERENCES

• Communication Skill, Interpersonal skill at Hindalco (A.V. Birla Group)
• Workshop with Accenture, USA on ORACLE implementation.
• Workshop with TALLY, Bangalore in ERP after GST.
• Attended seminar as a “ Key Note Speaker” on Supply Chain Management in Blue Ocean Academy, Dubai, UAE.
• Seminar on “Finance for Non-Finance” at Swiss Business School, Dubai campus.
• Conference on “Train the Trainer” at Knowledge & Human Development Authority (KHDA),UAE  Govt.

Dr. Manoj Kumar Srivastava is a Ph.D. in the area of Supply Chain Management from FMS-BHU (Faculty of Management Studies- Banaras Hindu University, Varanasi), MBA from FMS-BHU and B.Tech. in Mechanical Engineering from Institute of Engineering and Technology-CSJMU, Kanpur. He has qualified UGC- NET in Management.

He has academic experience in Operations Management, Supply Chain Management, Quantitative Techniques, and Data Analytics.  He has more than thirteen years of experience in academics and Industry. he has presented several papers in national and international conferences and has research publications to his credit in national and international journals. Prior to joining GHS-IMR, he worked with IMT Ghaziabad, Centre for Distance Learning as Associate Professor and Area Chair- Operations & Supply Chain Management. His interest areas are Supply Chain Coordination, Quality Management, Project Management, and Data Analytics.

PUBLICATION

• Gupta O., Yadav S., Srivastava M.K., Darda P. & Mishra V.(2023). Understanding the intention to use metaverse in healthcare utilizing a mix method approach. International Journal of Healthcare Management. Taylor & Francis Online. DOI: 10.1080/20479700.2023.2183579
• Srivastava, M.K., & Gupta, O. (2021). Management Research in Private Institutions of India: Opportunities and Challenges. The Journal of Contemporary Issues in Business and Government, 27, 1081-1084.
• Tripathi, K.L., & Srivastava, M.K. (2021). An Assessment of Environmental Impacts of a Prominent Contributor in Coalmining Industry of India. The Journal of Contemporary Issues in Business and Government, 27, 1142-1147.
• Singh, A. & Srivastava, M.K. (2012). Coordination: A Key Driver of Supply Chain Management. Shodh Drishti, An International Multidisciplinary Research Journal.
• Singh, A. & Srivastava, M.K. (2012). Public Distribution System: An Overview. Anukriti, An International Multidisciplinary Research Journal.
• Bajpai, A. & Srivastava, M.K. (2012). Green Supply Chain Management. Prabandhan & Tachniqi.
• Srivastava, M. K. (2013). An Investigation into Relationship between Switch Costs & Repurchase Intentions. Amity Management Review, 3(1).
• Srivastava, M. K. (2014). Coordination across Various Functions and Interfaces of Supply Chain: A Perspective. Samiksha, V( I )
• Srivastava, M. K. (2014). Coordination and Supply Chain Management: A Perspective. PSIT- International Journal of Multidisciplinary Research, I(II )
• Tripathi, K.L., & Srivastava, M.K. (2018). Assessment of Corporate Environmental Accountability Practices by Northern Coalfields Limited. THE VOICE- A Quarterly Journal of GBKS An International Multidisciplinary Refereed Research Journal.
• Srivastava, M. K. (2017). Coordination mechanisms for supply chain: A review. Journal of Supply Chain Management Systems, 6(4), 22.

CONFERENCES

• Best paper award for “Role of consumer trust on consumer willingness to purchase e-healthcare products on mobile apps” in 3rd International Conference ICRIEMSD-2022, organized by School of Management O P Jindal University, Raigarh during 25-26 November 2022.
• Session Chair for the OB & Human Behaviour and General Management Track 8 of the International Conference on Global Business and Societal Reset held on 5 February 2022, organized by the School of Commerce, Finance and Accountancy, CHRIST Delhi-NCR
• Presented a paper on “Management Research in Private Institutions of India: Opportunities and Challenges” in Conclave on Redefining Management Research in India organized by the Indian Council of Social Science Research (ICSSR) and IIM Trichy on February 17, 2020
• Presented a paper on  “Management Lessons from Indian Scriptures” in  International Conference on “Significance of Yoga & South Asian Culture in Modern Management Practices” organized by PSIT, College of Higher Education, Kanpur during October 21 to 23, 2018.
• Presented a poster on  “Role of ICTs in Value Domains of Indian agriculture” in 5th Pan IIM World Management Conference, from December 14 to 162017 at IIM Lucknow.
• Presented a paper on  “Green Supply Chain Management” at the National  Conference on “Management Scenario: Post Recessionary Perspective in Marketing, Finance, HR & IT Areas” organized at Lakshami Narain College of Technology, Indore from 22nd to 23rd August 2012.
• Presented a paper on  “Public Distribution System: A Supply Chain Management’s Perspective” in Post Economic Meltdown Era: Challenges and Strategies (IW 2012)” organized at Faculty of Management Studies, Banaras Hindu University, on 4th and 5th February 2012.
• Presented a paper on  “Role of Supply Chain Management in Food Security” on International Conference on “Managing Sustainable Development of Rural Economy 4 and Agri-Business (ICONBHU11)” organized at Banaras Hindu University, Varanasi during 21st to 23rd January 2011.
• Presented a paper on  “Social Entrepreneurship: A Futuristic Outlook for Human Resource Management” in National Multi-Conference on “Global Scenario in Marketing, Finance, HR & IT in Next Decade” organized at Lakshami Narain College of Technology, Indore during 18th to 20th August 2011.

FDP/WORKSHOP

• “Multivariate Analysis using R” organized at PSIT, Kanpur during June 24 – 29, 2019.
• “Statistical Analysis for Engineers and Researchers (SAFER-2019)” organized at IIT, Kanpur during, May 31 – June 04, 2019.
• “Advanced Research Methods” organized at School of Management Studies, MNNIT, Allahabad on July 14 – 20, 2014
• “Structural Equation Modeling in Social Science Research” organized at Faculty of Management Studies, Banaras Hindu University, Varanasi on 2nd and 3rd March 2012.
• “Research Methods & Data Analysis Using SPSS” organized at Banaras Hindu University, Varanasi from 2nd to 15th June 2012.

A gold medalist in MBA (PGDM), Mrs. Anmol is a professional with industry and academic experience. She is highly organized and passionate and uses a variety of tools to stay on top of deadlines. She focuses on increasing efficiency by constantly setting goals. She is an analytical thinker with excellent reasoning skills and is a dynamic individual with great communication skills.

WORKSHOP/CONFERENCES

• Research on Performance Evaluation of the Indian Manufacturing Sector using Combined AHP & TOPSIS  Method.
• Conducted credit rating of customers and suppliers of Kanpur Plastipack Limited, a reputed manufacturing company.
• Presented my Research Paper on ‘Performance Evaluation of the Indian Manufacturing Sector using Combined AHP & TOPSIS Method’ at PSIT, Kanpur.
• Core Coordinator of HR Summit 2017 held in GHS-IMR.
• Received ‘Certificate of Appreciation’ during International Study Program on  Strategic Management and Leadership conducted in UAE.

Mrs. Smriti is having expertise in Human Resource Management. Her research area is Motivation and Organizational Behavior. Her innovative teaching methodologies, training programs helps students in developing overall prospective towards challenging and global business. She takes active participation in motivating and counseling students in stress management.

WORKSHOP/CONFERENCES

• Attended 3rd National HR Summit ‘HumanOurce- 2016’.
• Attended 1 day workshop on ‘Self-Management Learning’ conducted by Prof. Hugo Gaggiotti of Bristol Business School, University of West of England, Sep., 2010
• Attended 4th National HR Summit ‘HumanOurce- 2017.
• Organized meditation session “How to manage stress” for management students in Kanpur.
• Organized yoga training program on international yoga day for management students.
• Organized “ANDROID” based management system workshop for management students June 2018.
• Organized PDP session at IRDT Kanpur in Month of August 2013.